How to Boost Your Blog Subscribers 5x [New Ebook]

What if I told you that you could have a captive audience hanging on every word you write? What if they not only ALLOWED you to email them as much as you want, every darn day even, but also looked forward to your emails? 

The key: blog subscribers. 

Blog subscriber count is one of the most underrated metrics in all of inbound marketing. Seriously. So much attention is paid to traffic and leads, but so little attention is paid to growing blog subscribers. And that's a mistake. Why?

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Feb 25, 2019 10:00:00 AM
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The One Thing That Separates Successful Inbound Marketers from Posers

 

One advantage to running the inbound marketing agency that has worked with and trained more HubSpot-certified agency partners than any other is that, if it’s possible for something to happen in an inbound marketing engagement, we’ve seen it happen.

We’ve seen inbound marketers consistently produce high-quality sales leads because they have a process for testing value proposition and honing their approach with data. And we’ve seen other marketers with huge budgets and Fortune 500-level resources give up after starting and restarting campaign after campaign with little to show for their investments.

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Feb 18, 2019 10:00:00 AM
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The First 2 Questions to Ask Yourself Before Redesigning Your Company Website

“I do not like my business’s website, because…

  • It looks outdated with lousy images
  • It is not mobile optimized
  • It does not work
  • It is built on a content management system that no one knows how to use
  • The marketing department cannot make updates to the content.”

Does the above sound like you? Have you started to talk with web design shops about a new website for your business? Are you beginning to figure out how much you should budget for this project?

Here is my advice: PAUSE AND LET’S FOCUS ON THE REAL QUESTIONS THAT SHOULD BE ASKED BEFORE YOU UNDERTAKE ANY MAJOR WEBSITE PROJECT.

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Feb 11, 2019 10:00:00 AM
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How to Grow Your Company’s Revenue Without Hiring More Salespeople



I have at least one discussion a week with a CEO who is trying to find ways to grow his or her small business ($500,000 to $5 million in annual revenue) beyond historical growth rates and has realized that, to do so, the company needs to do something different.

In most of these cases, there are some leads coming from the company’s website but the majority of new business is coming from referrals and existing relationships. The CEOs tell me, “I want to make next year a breakout year for us in terms of revenue growth.”

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Feb 4, 2019 10:00:00 AM
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Demystify Your Low Lead Volume With These 50+ Questions

What’s the point of thousands of site visits if few of them ever turn into leads for your business? It probably feels great to have 4,000 people on your site this month, but it probably sucks when you try to predict how many customers you can close this quarter and next.

Building out a lead generating machine is one of the critical goals of nailing inbound marketing. The better you generate leads, the more likely that you have a repeatable, predictable, and exponentially growing pipeline.

So if your lead volume is lower than you’d like it to be, how can you push it up? That’s the premise of today’s article.

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Jan 24, 2019 7:30:00 AM
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10 Advanced Criteria for Identifying Leads to Delete Out of Your HubSpot Database

Your HubSpot contact database has ballooned in size. You’re way over your cap. Your HubSpot subscription renewal date is staring you down. And you know that if you don’t delete some of those leads, you’re going to pay hundreds of dollars a month in additional costs for HubSpot.

So, your mission is to cut down the size of your database by deleting leads out of it. We get it; that’s smart, it’s going to be a big money-saver. Keep in mind that every “extra” lead in your database costs between $0.01 (for HubSpot Enterprise users), $0.05 (for HubSpot Professional users) and $0.10 (for HubSpot Basic users). That’s not much on a per-lead basis, and the return-on-investment on some of those leads could be substantial; of course, not every lead is created equal and some of those may never return value.

We want to help you make the right decisions on who to cut out, that way you only cut out leads that are unlikely to return value for your organization.

Generally, you’re going to cut out leads based on two things:

  • Lead Behavior - do they even seem interested in what you’ve been providing them, for free, thus far?
  • Lead Demographics - are they even qualified to use your products/services?

Below, we’ve provided some deletion criteria for you to build into a HubSpot smart list. Keep in mind that these are starting points, but you would ultimately want to adjust them for your unique situation. Anything that’s been underlined below is easily adjustable to your unique situation.

(This article was reviewed for content and up to date as of 2018.)

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Sep 28, 2018 11:00:00 AM
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Why Every Marketing Strategy Should Work Like Your GPS


It amazes me. I’ve worked through some of the biggest revolutions in marketing since the printing press… email replaced direct mail… websites replaced catalogs… social media replaced… well, pretty much everything… and in spite of all these really amazing, cool technological changes, I still see marketers committing the most basic cardinal sin… they’re really excited about where they want to go but never take the time to figure out where they’re starting from. As a result their messages don't resonate with their audience. Would-be buyers don't believe their claims. Marketing fails. The root cause? Their strategies are all about positioning but silent on position (more on that below). How can you understand how to get where you want to be if you don’t know where you are? Marketing strategy should be like a GPS for business and marketers would do well to review just how to use a GPS to get where they're going.

Want to start a conversation about your market position and positioning? Click Here.

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Feb 14, 2018 7:17:17 AM
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5 Awesome HubSpot Academy Projects That Will Help You Better Manage Your Contact Database

Managing a contact database is hard. I’ve worked with over 20 HubSpot customers on multi-month (sometimes multi-year) engagements, and they seem to universally have problems managing their contact database and keeping their leads from going cold.

These issues are so common across the entire HubSpot customer base that HubSpot Academy has made a number of projects to help their customers solve these issues.

We spent some time to go through their tutorials (called Customer Projects) and found the ones that will help you better manage your contact database and engage with your leads.

1. Database Cleanup Single Line Text

What is this:
This project will help you get rid of duplicated contact properties, without losing existing lead intelligence that may be connected to the fields you’re deleting.

Why it’s useful:
Alright, that was a little buzzword-y. So let’s ground it in reality.

Imagine you want to call some of your warm leads and see if there’s a chance to work together. So you open up HubSpot, and you start setting up a Smart List that will automatically pull in anyone that has provided you with their phone number.

But you realize you have a problem: there are four different contact properties that ask for the phone number! One asks for “phone number”, one asks for “phone #” one asks for “mobile number”, and one asks for “best number to reach you”. That’s going to get annoying!

Your first instinct might be to delete every contact property except “phone number”. Step away from the keyboard! If you do that, you’re going to end up deleting the provided phone numbers provided on forms using the other three.

This project helps you merge those contact properties without losing that intelligence.

2. How to Set Up Lifecycle Stages

What is this:
This project will help you set up and manage lifecycle stages to ensure that leads are moving through your funnel.

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Nov 9, 2016 10:15:00 AM
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7 Ways to Add Value to Your #Inbound16 Conference Experience (plus a bonus section on what to do in Boston)

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Nov 8, 2016 9:16:10 PM
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Stop! Before You Delete Your HubSpot Leads, Do This First

Every time your check you HubSpot contact database, it seems the number creeps higher and higher. You’re closing in on your limit (Minimum of 1,000 for Pro, 10,000 for Enterprise). Your HubSpot rep is contacting you about upgrading your subscription — which, of course, means paying more.

Time to get rid of the dead weight. What do you need all those contacts for, anyway? All they’re doing is costing you money, right?

Actually, no.

An indiscriminate liquidation of your contacts database may be satisfying. And it may indeed keep you below a costlier tier of HubSpot pricing. But we’ve learned from experience helping hundreds of inbound marketers that, in the long run, deleting contacts also means deleting money.

That is, if you know what to do with them, almost every contact is worth something.

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Oct 25, 2016 12:30:00 PM
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