Conversion Strategy


Is Your Website Failing to Convert?

Do you have a beautiful website that doesn’t generate any leads or that generates a lot of visitors but doesn’t qualify any to a point of sales readiness? Most websites fail to create digital engagement that creates the opportunity to build trust that leads to a sale.

Conversion strategy is all about taking a great website with solid brand values and transforming it into a lead generating machine.

Conversion Is a Process - an improvable Process.

The three elements of a successful conversion strategy are:

  • Attract
  • Engage
  • Build trust

These activities are what bring new opportunities into your marketing funnel and qualify interest to a point of sales readiness. Unique content, calls-to-action, landing pages, and lead nurturing are tactics that provide visitors with the opportunity to move through your marketing funnel, building trust that results in a sales qualified lead.

And because conversion is a process, if the process is set up correctly, it can be measured and improved…which means more high quality leads delivered to your sales team.

Our process for building a lead generating machine.

At Innovative Marketing Resources we use proven techniques, organized into the Content Marketer’s Blueprint, the most successful inbound marketing strategy on the planet, to create a unique conversion strategy for every client.

Once visitors convert, we can help with integration and rules setup for popular CRMs such as, Microsoft Dynamics, Sage CRM, or HubSpot CRM to close the loop on your marketing ROI.

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