Webinars provide some of the earliest opportunities to test brand acceptance with prospects. But producing an educational webinar that engages your audience requires:
You may also want to use video post-production on your webinar to enhance its value for wider distribution.
Innovative Marketing Resources can help you with every stage of the webinar creation and promotion process. We work with you to determine the best topics for your webinars, book guest speakers, write scripts that fit the allocated time slot and manage recording.
Prior to the event we create:
Our marketing technologists handle the technical side of the webinar hosting process, integrating platforms like GoToWebinar and HubSpot so you can stay in touch with attendees after the event.
Webinar contribution to your lead generation campaign is tracked in our Lead Quality Report so you can determine which topics produce the best sales qualified leads and ROI.