Social Media Marketing


Attract new prospects and engage current prospects throughout the buying cycle.

Your prospects are on social media already, talking about the things they care about and the issues they face. They can be found on Twitter, LinkedIn, Facebook—wherever conversations about your industry take place.

It's essential that you join the discussion and be a part of the community.

Engaging with the community not only drives your own position as an industry expert, but it also drives prospects back to your site, seeking out your expertise.

  • When you interact in LinkedIn groups, you get to work directly with prospects and solve problems.
  • Through Twitter, you can casually build a relationship with your prospects. Retweeting, favorites, and @mentions allows you to fill in the gaps during a long sales cycle and keep your company top-of-mind.

Our team identifies groups and discussion opportunities using LinkedIn, notifying you of key moments of engagement. Using HubSpot's social inbox platform, our consultants track the actions of your lead base and finds opportunities to genuinely engage them and maintain the relationship.

Social Content Development

At Innovative Marketing Resources, our consultants are not only adept at helping you build your personal brand on social media, but they are also outstanding at creating social media content strategies that convert.

Our team knows how to create content that will get noticed and shared on:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Niche social media platforms

We develop a monthly social media editorial calendar for you to approve in advance, complete with daily posts and custom images tailored to the social media sites your prospects visit most often. We monitor your channels daily and measure and report results with our Lead Quality Report so you know just how much engagement your social strategy is producing.

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Social media has a 100% higher lead-to-close rate over outbound marketing. 

- Hubspot's State of Inbound Marketing Report