Your prospects are on social media already, talking about the things they care about and the issues they face. They can be found on Twitter, LinkedIn, Facebook—wherever conversations about your industry take place.
It's essential that you join the discussion and be a part of the community.
Engaging with the community not only drives your own position as an industry expert, but it also drives prospects back to your site, seeking out your expertise.
Our team identifies groups and discussion opportunities using LinkedIn, notifying you of key moments of engagement. Using HubSpot's social inbox platform, our consultants track the actions of your lead base and finds opportunities to genuinely engage them and maintain the relationship.
At Innovative Marketing Resources, our consultants are not only adept at helping you build your personal brand on social media, but they are also outstanding at creating social media content strategies that convert.
We develop a monthly social media editorial calendar for you to approve in advance, complete with daily posts and custom images tailored to the social media sites your prospects visit most often. We monitor your channels daily and measure and report results with our Lead Quality Report so you know just how much engagement your social strategy is producing.
- Hubspot's State of Inbound Marketing Report