High Quality Blogging Services to Drive Your Marketing Strategy
If you're not consistently blogging, you're not doing inbound marketing. At least not doing it right. Blogging is the foundation of every inbound marketing strategy.
Blogging is simple; you identify problems and questions in the marketplace and you use your blog to help people solve these problems. If you help enough people, some will start to develop a more meaningful relationship with you, eventually turning into a customer.
Does it really work?
Yes, remarkably well:
- Companies that used business blogging generated 67% more leads than business without blogs.
- 61% of online U.S. consumers have made a purchase based on information they obtained in a blog.
- Blogs have the highest overall impact of marketing efforts in terms of generating positive ROI.
- Business blogging is a compounding strategy, where your older posts become evergreen and drive traffic and leads, long after you invested the 2 hours in writing the blog post.
Blogging helps you score on keywords, attracts traffic, drives email subscribers, and generates sales, all from doing the very thing you already do: talking about the problems that you solution can solve.
What's not to love?
How Innovative Marketing Resources Helps You Blog
We can do it all.
From the very first moment we start working together, we are out there interviewing the people in your target market. We understand who they are, who they report to, their role in the decision making process, and the specific problems they are facing. After weeks of research, we develop a buyer persona profile that accurately identifies the audience and what they care about.
All of this research gets rolled up into a marketing strategy we call the Content Marketing Blueprint. This blueprint outlines all the tools, metrics, and content we will be using, and also includes a 3-month content schedule to kick start our efforts.
Finally we write, and we write a lot.
We might be biased, but our in-house team has nailed the process for extracting the industry knowledge in that big brain of yours and spinning it into beautiful words. We've written about data centers, HIPAA compliance, hypnotherapy, education, home security, business transitions, and even phlebotomy.
If you would prefer to do the writing yourself, our content manager is one of the best at editing and refining content.
