The Innovative Marketer's Blog

Checklist: Is Your Blog Post Highly Shareable on Social Media? [Updated]

Successful online marketing now requires more than traditional SEO tactics. If you want your business, school, or...

Read More

[SEO Case Study] What Happens When You Blog Twice a Day for 5 Weeks?

In the Northeast following Hurricane Sandy in 2012, most people were left with catastrophe and businesses were forced...

Read More

This Amp Goes to Eleven: What to Do When Nobody's Reading Your Incredible Marketing Content

“What do you mean nobody read my whitepaper? We spent over a month researching, writing, and designing it.We even...

Read More

Why Click-Through Rate (CTR) is a Useless Marketing Metric

 

When I worked for a large digital advertising company, the gold standard on which we judged our clients’ campaigns...

Read More

Negative SEO Hype; Removing Harmful Backlinks Isn't As Crucial As You Think

"I overestimate the power of my black hat"

When high-quality, relevant, popular websites link to your website, it can...

Read More

The Social Side of SEO

What do you need to know about the social side of SEO?  Social media now has a significant impact on your search...

Read More

SEO Has Gone Social

Search engine optimization is not dead.  It is alive and well; it has just gone social like nearly everything else. ...

Read More

On Content: Toward a New Theory of Content

(Last week, I promised that this week I would deliver a second part of my series-within-a-series, “How Not to Write a...

Read More

Increase the Reach of Your Content

To incite higher website traffic and more new business, captivating, high-impact and highly shareable content is...

Read More