The Innovative Marketer's Blog

Checklist: Is Your Blog Post Highly Shareable on Social Media? [Updated]

Successful online marketing now requires more than traditional SEO tactics. If you want your business, school, or...

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[SEO Case Study] What Happens When You Blog Twice a Day for 5 Weeks?

In the Northeast following Hurricane Sandy in 2012, most people were left with catastrophe and businesses were...

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This Amp Goes to Eleven: What to Do When Nobody's Reading Your Incredible Marketing Content

“What do you mean nobody read my whitepaper? We spent over a month researching, writing, and designing it.We even...

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Why Click-Through Rate (CTR) is a Useless Marketing Metric

 

When I worked for a large digital advertising company, the gold standard on which we judged our clients’ campaigns...

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Negative SEO Hype; Removing Harmful Backlinks Isn't As Crucial As You Think

"I overestimate the power of my black hat"

When high-quality, relevant, popular websites link to your website, it...

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The Social Side of SEO

What do you need to know about the social side of SEO?  Social media now has a significant impact on your search...

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SEO Has Gone Social

Search engine optimization is not dead.  It is alive and well; it has just gone social like nearly everything...

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On Content: Toward a New Theory of Content

(Last week, I promised that this week I would deliver a second part of my series-within-a-series, “How Not to Write...

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Increase the Reach of Your Content

To incite higher website traffic and more new business, captivating, high-impact and highly shareable content is...

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