The Innovative Marketer's Blog

5 Businesses That Scored Big Wins With a Content Marketing Blueprint [Supersized Case Study]

Too often, businesses embark on an inbound marketing campaign with the full power of the HubSpot platform but no...

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How To Consistently Create Great Content For Every Client

Since its beginnings in 2004, Innovative Marketing Resources has worked with clients from all sorts of industries....

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Why Every Marketing Strategy Should Work Like Your GPS

It amazes me. I’ve worked through some of the biggest revolutions in marketing since the printing press… email...

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How Your Small Business Can Tweet Like a Big Company

Social media and inbound marketing go together like beer and pizza. Sure, you could have one without the other, but...

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[SEO Case Study] What Happens When You Blog Twice a Day for 5 Weeks?

In the Northeast following Hurricane Sandy in 2012, most people were left with catastrophe and businesses were...

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Top 10 Free Apps to Make Digital Marketing Magic

 

Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing...

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HubSpot Hack: How to Caption a Picture in the Blogging Tool Without Tables

A picture may be worth a thousand words, but sometimes, you need to add a few actual words to complete the story....

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This Amp Goes to Eleven: What to Do When Nobody's Reading Your Incredible Marketing Content

“What do you mean nobody read my whitepaper? We spent over a month researching, writing, and designing it.We even...

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Your First Blog Post Ever? Do These 4 Things and You’ll Be Fine

What a relief it was to hit send on your final college essay (or, if you’re old enough, scrunch your final...

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What Makes Awesome Content So Awesome? The Best Answer I've Seen So Far

Stop me if you’ve heard this one before: To succeed at inbound marketing, you need awesome content. Or maybe you’ve...

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