The Innovative Marketer's Blog

5 Businesses That Scored Big Wins With a Content Marketing Blueprint [Supersized Case Study]

Too often, businesses embark on an inbound marketing campaign with the full power of the HubSpot platform but no...

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How To Consistently Create Great Content For Every Client

Since its beginnings in 2004, Innovative Marketing Resources has worked with clients from all sorts of industries....

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The One Thing That Separates Successful Inbound Marketers from Posers

One advantage to running the inbound marketing agency that has worked with and trained more HubSpot-certified agency...

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Why Every Marketing Strategy Should Work Like Your GPS

It amazes me. I’ve worked through some of the biggest revolutions in marketing since the printing press… email...

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Should You Worry If Your Inbound Marketing Agency Uses Freelancers?

I get this question a lot: “Does your inbound marketing agency use freelancers or is all the talent in-house?” When...

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How a Modern Website Redesign Boosted Leads 50% [Case Study]

As a provider of hypnotherapy training for mental health professionals, the Wellness Institute competes in a field...

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Unwrapping HubSpot: 8 Tasks You Don’t Want to Forget in Your New Portal

When you first access your HubSpot portal, there are so many things to do: You can start by importing contacts,...

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3 Ways to Get Freelance Content Writers to Do a Better Job

“Where do you find your writers?”

I brace myself for this question any time I’m called into a meeting with...

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Top 10 Free Apps to Make Digital Marketing Magic

 

Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing...

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The Year in Inbound: Our 10 Most Popular Articles for B2B Marketers in 2015

 

Before we get too far into 2016, we thought it would be interesting to look back one more time at 2015, a year of...

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