Checklist: Is Your Blog Post Highly Shareable on Social Media? [Updated]

Successful online marketing now requires more than traditional SEO tactics. If you want your business, school, or nonprofit organization to achieve a high-volume website and a booming sales operation, you must regularly publish relevant, engaging, information-rich, high-impact, and very shareable online content.

Whether or not search engines like Google directly factor social sharing into their page rankings, every time someone shares one of your blog articles with their network of friends and industry contacts, it increases the reach of your content and magnifies your opportunities for higher rates of traffic and lead generation.

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Apr 11, 2016 1:04:00 PM
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How Your Small Business Can Tweet Like a Big Company



Social media and inbound marketing go together like beer and pizza. Sure, you could have one without the other, but dang it, it just doesn’t seem right.

If you’re lucky, your company is big enough (and wise enough) to hire a specialist to fill each role. For many marketing departments, that’s more a dream than a reality. So what’s a time-strapped marketer to do?

For the answer, I went to Chelsea Hunersen, social media and community growth manager at HubSpot.

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Mar 23, 2016 12:04:48 PM
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The Goldilocks Modern Marketing Budget For Every Business

Marketing and sales have changed. If you’ve been involved in marketing or selling goods and services for 5 or more years you’ve see your world turned upside down.

One of the most dramatic changes is customer sales-contact. In today’s competitive markets, by the time a sales person at your company has had the chance to engage with prospects the prospect already knows exactly what they want: Prospects are increasingly self-educated about products, solutions, pricing and competitors.

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Nov 4, 2015 7:57:13 AM
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15 Questions That Will Help You Sell Better on LinkedIn

 

LinkedIn is the premier online arena for sales teams to prospect for and reach out to new leads. As of today, there are almost 400 million people on LinkedIn. That’s more than the population of the United States. Of those 400 million, there must be some who just might want to buy what you’re selling.

How can you build a LinkedIn profile to sell to these untapped millions?

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Oct 15, 2015 11:54:00 AM
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How to Find Quality Leads on LinkedIn in Three Steps Using Only Excel

 

 
One of the most common scenarios I encounter as a consultant is when businesses dip their toes into social selling on LinkedIn, don’t see any initial success, and pull the plug. Nine times out of ten I can guarantee why: They aren’t pitching to the right people.

The scenario usually goes something like this:

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Sep 3, 2015 5:47:00 PM
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Why February 26th Will Go Down in Social Media & Internet History

What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?

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Feb 27, 2015 2:30:00 PM
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5 Pros & Cons of Social Media Automation

Technology and computers have always fascinated me. They make life so much easier and I really can’t imagine ever having to pass a math class without a T9 graphing calculator

However, there is such a thing as too much technology. Our smartphones consume us, our emails are always open on our home desktop, even a two-hour flight without Wi-fi is torture. Which leads me to think – where do we draw the technology line in the marketing world?

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Feb 26, 2015 7:00:00 AM
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How Tom Brady is Winning On & Off the Field


 

Yes Tom Brady won his fourth Super Bowl, and yes, Tom Brady received his third Super Bowl MVP – in some way we all expected that. What I didn’t expect, however, was his secret strategy that made him a winner off the field as well.

All throughout the 2014-15 season, Brady shared throwback photos, memes, and funny videos on Facebook, while his wife Gisele Bündchen posted photos of their family on Instagram. But why? Brady certainly doesn’t need this extra attention; he’s already one of the most popular athletes without it. There’s one simple, brilliant reason.

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Feb 24, 2015 8:00:00 AM
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Lessons Learned from Social Media Marketing Mistakes



Due to its ability to increase brand awareness and effectively engage with consumer, social media marketing has become a vital part of business today. On the flip side however, it can also clear a path for trouble. Big brand names have had slip-ups with social campaigns leading to a lot of unwanted attention and headaches for PR teams.

At the end of each disaster tweet, however, is a lesson to be learned. Take advantage of big brands’ past screw-ups and learn how to avoid these mistakes for your own business.

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Jan 8, 2015 7:30:00 AM
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3 of the Best Social Media Marketing Campaigns from 2014

Social media has made it easier for companies to put their product and message in front of large audiences – but how easy is it to stand out in that crowded environment and capture users’ attention for more than a few seconds?

This year, three campaigns managed to utilize social media platforms through a variety of methodologies with astounding results.

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Dec 29, 2014 7:00:00 AM
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