Checklist: Is Your Blog Post Highly Shareable on Social Media? [Updated]

Successful online marketing now requires more than traditional SEO tactics. If you want your business, school, or nonprofit organization to achieve a high-volume website and a booming sales operation, you must regularly publish relevant, engaging, information-rich, high-impact, and very shareable online content.

Whether or not search engines like Google directly factor social sharing into their page rankings, every time someone shares one of your blog articles with their network of friends and industry contacts, it increases the reach of your content and magnifies your opportunities for higher rates of traffic and lead generation.

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Apr 11, 2016 1:04:00 PM

3 Ways to Get Freelance Content Writers to Do a Better Job

“Where do you find your writers?”

I brace myself for this question any time I’m called into a meeting with prospective clients of my inbound marketing agency. It’s what anyone who has tried inbound marketing for any significant length of time wants to know.

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Mar 29, 2016 7:30:00 AM

Top 10 Free Apps to Make Digital Marketing Magic


Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing automation or if you’re already a user of marketing platforms like HubSpot or Marketo, there are some free tools that you can use to improve your effectiveness and make marketing magic.

But you already knew that, right? The reality is that a lot of the free tools out there are just junk. Buggy, bloated, or of questionable value. So the question isn’t whether or not there are free tools online. The million dollar question is which free tools will make you more productive and efficient and which tools will make you more of a digital marketing rock star with every minute of your precious time that you invest?

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Feb 17, 2016 8:00:00 AM

The Mathematical Equation That Will Make You a Better Blog Writer


Can you measure in numbers whether a blog article is good or bad?

I’ve always resisted any claim that good writing could be quantified by a computer. Surely no app can beat my brain at crafting perfect sentences and choosing the right words.

Je suis une artiste!

My own rage against the machine aside, the rise of inbound marketing has caused the creation of an army of reluctant writers. These are executives, sales professionals, marketers, and rank-and-file team members asked to contribute to their company’s blog. Perhaps you’re one of them.

Most of these people have fewer artistic pretensions than me and would be more than happy for some objective way to measure — and improve — the quality of their writing.

So I’m going to hold my nose and take a look at the most well-known tools for improving your writing, the Flesch-Kincaid readability tests.

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Jan 12, 2016 7:30:00 AM

23 Templates for Really Frickin' Awesome Titles, Headlines, and Subject Lines

Like every content marketer, journalist, or content writer, there's a good chance that you've encountered this incredibly common problem. You spend hours writing a blog post, an email, or some other piece of content, but you just can't figure out what the best headline/subject line/title is. The problem is, you're trying to reinvent the wheel.

What if I told you that some very smart writers (print advertisers and journalists) have perfected this very task over the last century?  Don’t reinvent the wheel.

Below are 23 templates for headlines, titles, and subject lines that have been tested and proven. Use them. 

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Dec 12, 2015 10:46:30 AM

Does Blogging Frequency Impact Website Traffic?

As a partner at a Boston-based inbound marketing agency, Innovative Marketing Resources, I spend a great deal of time on the new business development front. I am having conversations with CMOs, CEOs, VPs of marketing, and admissions directors from all types of businesses and educational institutions every week.

It is clear to me that HubSpot has done a fantastic job of educating marketers about inbound marketing and the importance of educational, non-salesy content, but what I do not see consistently is a clear commitment by most of these organizations to the process of creating high quality content. (Here is a good blog post on what makes quality content).

Most organizations struggle to blog on a consistent basis. When I talk with marketers about blogging, the number one question that I am asked is, “How often should I be blogging?”

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Dec 3, 2015 8:17:00 AM

Your First Blog Post Ever? Do These 4 Things and You’ll Be Fine

What a relief it was to hit send on your final college essay (or, if you’re old enough, scrunch your final handwritten word at the bottom of the last page of your last little blue book). In that moment, you knew you would never again be judged for the quality of your writing. You had a lifetime ahead of you free from care of grammar and sentence structure. The agonizing hours you spent forcing your jumbled thoughts into well-ordered strings of words were over.

How wrong you were.

After years of writing nothing more complex than a text message, you’ve suddenly found yourself in the role of soon-to-be-published author. How did this happen? Inbound marketing. More specifically, your company’s marketing team and their annoying obsession with getting everyone to contribute to the blog.

So You Have a Blog Post Due...

You’re facing the first blog assignment of your life and whatever writing skills you had, you left far behind you in college with your Frisbees and Dave Matthews posters. How do you cram for this test?

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Nov 17, 2015 8:00:00 AM

What Makes Awesome Content So Awesome? The Best Answer I've Seen So Far

Stop me if you’ve heard this one before: To succeed at inbound marketing, you need awesome content. Or maybe you’ve heard it another way. At the Inbound 2015 conference this fall, phrases like “remarkable content,” “killer content,” and even “stellar content” reverberated off the walls of the cavernous Boston Convention and Exhibition Center.

Unfortunately, when you’re staring at a blank Word doc and racking your brain for ways to write content that will actually attract visitors to your business’s website, keep them there, keep them coming back, and eventually get them to buy something, a snappy adjective in front of the word “content” will only get you so far.

What is there to remark on in remarkable content? How does awesome content inspire awe? What, exactly, does killer content kill? And what rocket fuel lifts stellar content into the cosmos?

In other words, how do you know if your content’s any good?

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Nov 10, 2015 7:30:00 AM

How to Write a Blog Post Even When You Don’t Feel Like It

It's a gloomy Saturday here in Boston; 43 and raining, which makes it the perfect day for laundry, heading over to Porter Square for a bowl of ramen, or writing a blog post.

If you’re like me, I already know what you’re thinking: that spicy delicious ramen is a no-brainer, but writing? That sounds like work. And on a Saturday? Forget it!

We all know blogging is important, but it’s often a struggle just to get started. Lucky for you, I’ve fought the fight and learned to come out on top. So today I’d like to share the techniques that not only help me write blog posts consistently, but make the process enjoyable, as well.

Go ahead and grab yourself a nice cup of tea, and let’s get started!

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Nov 5, 2015 3:45:12 PM

New to Inbound Marketing? Your Top 5 Writing Questions Answered in 500 Words

Until you discovered inbound marketing, you probably didn’t think of writing as a skill worth cultivating. It couldn’t help your business or advance your career, so you left writing behind you in college.

Now you know that well-written blog content will attract visitors to your business’s website, gain their trust, and convert them to paying customers. You’re ready to get writing but you have some questions:

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Oct 20, 2015 7:30:00 AM