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Successful online marketing now requires more than traditional SEO tactics. If you want your business, school, or nonprofit...


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Tags: Blogging, SEO, Social Media

“Where do you find your writers?”

I brace myself for this question any time I’m called into a meeting with prospective...


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Tags: Inbound Marketing, Blogging

 

Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing automation...


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Tags: Inbound Marketing, Blogging, Lead Generation,

 

Can you measure in numbers whether a blog article is good or bad?

I’ve always resisted any claim that good writing could be...


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Tags: Blogging

Like every content marketer, journalist, or content writer, there's a good chance that you've encountered this incredibly...


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Tags: Inbound Marketing, Blogging

As a partner at a Boston-based inbound marketing agency, Innovative Marketing Resources, I spend a great deal of time on the...


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Tags: Blogging, Lead Generation, B2B Sales and Marketing

What a relief it was to hit send on your final college essay (or, if you’re old enough, scrunch your final handwritten word...


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Tags: Blogging, Content Marketing

Stop me if you’ve heard this one before: To succeed at inbound marketing, you need awesome content. Or maybe you’ve heard it...


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Tags: Inbound Marketing, Blogging, Content Marketing

It's a gloomy Saturday here in Boston; 43 and raining, which makes it the perfect day for laundry, heading over to Porter...


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Tags: Blogging

Until you discovered inbound marketing, you probably didn’t think of writing as a skill worth cultivating. It couldn’t help...


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Tags: Inbound Marketing, Blogging

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