The Innovative Marketer's Blog

Checklist: Is Your Blog Post Highly Shareable on Social Media? [Updated]

Successful online marketing now requires more than traditional SEO tactics. If you want your business, school, or...

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3 Ways to Get Freelance Content Writers to Do a Better Job

“Where do you find your writers?”

I brace myself for this question any time I’m called into a meeting with...

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Top 10 Free Apps to Make Digital Marketing Magic


Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing...

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The Mathematical Equation That Will Make You a Better Blog Writer


Can you measure in numbers whether a blog article is good or bad?

I’ve always resisted any claim that good writing...

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23 Templates for Really Frickin' Awesome Titles, Headlines, and Subject Lines

Like every content marketer, journalist, or content writer, there's a good chance that you've encountered...

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Your First Blog Post Ever? Do These 4 Things and You’ll Be Fine

What a relief it was to hit send on your final college essay (or, if you’re old enough, scrunch your final...

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What Makes Awesome Content So Awesome? The Best Answer I've Seen So Far

Stop me if you’ve heard this one before: To succeed at inbound marketing, you need awesome content. Or maybe you’ve...

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How to Write a Blog Post Even When You Don’t Feel Like It

It's a gloomy Saturday here in Boston; 43 and raining, which makes it the perfect day for laundry, heading over to...

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New to Inbound Marketing? Your Top 5 Writing Questions Answered in 500 Words

Until you discovered inbound marketing, you probably didn’t think of writing as a skill worth cultivating. It...

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