“Where do you find your writers?”

I brace myself for this question any time I’m called into a meeting with prospective...

Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing...

Can you measure in numbers whether a blog article is good or bad?

I’ve always resisted any claim that good writing...

Like every content marketer, journalist, or content writer, there's a good chance that you've encountered this...

As a partner at a Boston-based inbound marketing agency, Innovative Marketing Resources, I spend a great deal of time...

What a relief it was to hit send on your final college essay (or, if you’re old enough, scrunch your final handwritten...

Stop me if you’ve heard this one before: To succeed at inbound marketing, you need awesome content. Or maybe you’ve...

It's a gloomy Saturday here in Boston; 43 and raining, which makes it the perfect day for laundry, heading over to...

Until you discovered inbound marketing, you probably didn’t think of writing as a skill worth cultivating. It couldn’t...