The Innovative Marketer's Blog

How to Grow Your Company’s Revenue Without Hiring More Salespeople

I have at least one discussion a week with a CEO who is trying to find ways to grow his or her small business...

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How a B2B Company Used HubSpot APIs to Upsell Ecommerce Customers [Case Study]

Your B2B company’s ecommerce site — and the customers who use it — could be an untapped trove of marketing...

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The Year in Inbound: Our 10 Most Popular Articles for B2B Marketers in 2015

 

Before we get too far into 2016, we thought it would be interesting to look back one more time at 2015, a year of...

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Do Salespeople Still Matter with Inbound Marketing? What the Data Says.

For some time now, we have heard that potential buyers do not want to be contacted by a salesperson during the...

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Your Marketing Budget Isn't Going To Fix Your Business (how to fix it)

It’s that time of year. No, not the holidays, budget time. With few exceptions, companies are either making budgets...

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15 Questions That Will Help You Sell Better on LinkedIn

 

LinkedIn is the premier online arena for sales teams to prospect for and reach out to new leads. As of today,...

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HubSpot API Enables Coupon Solution for B2B e-Commerce

Inbound marketing can create the kind of great online shopping experience that builds lasting satisfied customer...

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Confused About Lead Scoring? Lead Scoring 101

You used inbound marketing to transform that old website you thought was just an online brochure into a lead...

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