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The Inbound Marketing Mentality Could Help Guitar Center Improve Their Customer Experience

 

As an avid guitar player, my relationship with Guitar Center, the giant musical instrument and equipment chain, is partially love, but at times it can be mostly hate. I love that I can try anything out , but I hate how much pressure I have to endure in their mindless attempts to upsell me.

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Sep 12, 2014 2:47:00 PM
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Why You Should Use Your Inbound Marketing Team as a Sales Team

You often hear that inbound marketing is superior to outbound marketing. As an inbound marketer, I couldn’t disagree more. Outbound tactics have an important role to play in an inbound marketing campaign for reaching out to leads. Rather than isolate the two strategies, I like to view them as a collaborative whole, each representing a different, yet symbiotic function.

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Sep 4, 2014 8:58:00 AM
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What I Learned About Raising Money for Refugees Through Inbound Marketing

 

 

When I was a student at Saint Mary’s University in Halifax, Nova Scotia, I had the honor to work with the World University Service of Canada during its 2010 Shine a Light Campaign, which entailed raising money to provide girls in Kenya after-school programs and scholarships. We raised around $5,000 for this program in a matter of two months using a number of different strategies, from setting up awareness donation tables to street canvassing and playing live music in bars.

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Sep 2, 2014 9:08:00 AM
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Are You a Victim of SEO Sabotage? Detecting and Removing Harmful Backlinks

"You underestimate the power of my black hat"

When high-quality, relevant, popular websites link to your website, it can do wonders for your search engine ranking. We don’t know everything that goes into Google’s arcane algorithm, but we do know that backlinks (SEO-speak for links from other websites that link back to your website) play a huge role in it.

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Aug 25, 2014 8:50:00 AM
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3 Ways to Get the Most Value Out of Your Content Editor

Salespeople like to close deals. Marketers go crazy for fresh new leads. What gets content editors excited? That’s an easy one; content editors like creating, and helping to create, great content. For us, this is fun.

The opposite—for me, anyway—is sheer drudgery. Picking my way through a poorly conceived, sloppily written, rambling, aimless piece of content-for-content’s sake is not my idea of a good time. Nor do I think it’s a particularly valuable use of any content editor’s time.

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Aug 15, 2014 8:30:00 AM
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Content Isn’t King; Your Buyers Are

We can’t really say for sure whether the chicken or the egg came first, but in the question of buyer personas and content, we can be a little bit more confident about which one should precede the other. Without a buyer persona off of which to build it, your content will be much less effective.

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Aug 11, 2014 8:53:00 AM
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Content Writers: Do You Speak Your Readers’ Language?

What’s the difference between a business and a company? Does it matter?

I was editing a piece of content today aimed at small business owners—retailers, restaurant owners, people like that—and the writer made a reference to “your company.” This particular writer creates content for a number of different clients, many of which are in very corporate fields, so most likely the word “company” slipped in there out of habit. I changed it to "business."

In content—and communications in general—the words we choose make a difference.

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Aug 7, 2014 8:30:00 AM
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The Single Best Way to Become a Better Writer: READ!

I’m not easily suckered into clickbait. A couple days ago, however, a friend on Facebook shared an infographic called “Surprising Book Facts.” This caught my attention.

Among the Surprising Book Facts included in this infographic was that “42% of college grads never read another book after college,” and “33% of High School Graduates [capitalized for some reason] never read another book the rest of their lives.”

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Aug 1, 2014 8:30:00 AM
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5 Reasons the World Cup is the Social Event of the Year


Take a guess at what the most-talked about sporting event of the year is. Super Bowl? Only the U.S. tunes into that. The Olympics? It certainly has a worldwide audience, but it actually falls short of the social record. The World Cup, however, generated 1 million more tweets than the Super Bowl and the Olympics combined, and that was one month before it even started.

So what is it about the World Cup that makes people from all over the world take to the Internet? We've rounded up some of the best digital content and most shocking statistics to come out of this year's tournament.

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Jul 8, 2014 8:00:00 AM
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How Inbound Marketing Produces Ethical Sales Processes

crying_baby_unethical_sales

A friend of mine walked into Best Buy a few weeks ago to buy a part for his computer. He knew exactly what he wanted, yet the salesperson he talked to—who didn’t seem to know very much about computers at all—tried to convince him to purchase a whole computer.

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Jul 3, 2014 7:30:00 AM
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