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Six Ways to Align Your Organization for a Smoother CRM Implementation

In the market for a customer relationship management (CRM) package? Even before you purchase, there are several things to do to get ready for the change to CRM. Recognizing at the outset that CRM is both a technology solution and a people process goes a long way to framing the task of CRM deployment so that all interests in your organization are served.

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Oct 28, 2014 8:30:00 AM
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5 Steps to Take When The Leads Aren't Coming In

"I'm not getting the leads I need for my business," is a fairly common phrase you'll hear in the small business circuit. Perhaps you've even uttered this sentence before. Generating leads is not a complicated process, but the advent of the Internet has made it both easier and harder.

Some of the common problems that small businesses have are not building long-term value and not optimizing their site for lead conversion. Fixing these two issues will help out significantly, but you need to go a step further in order to really see a spike in your numbers.

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Oct 24, 2014 7:30:00 AM
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Web Design Mistakes That Make My Skin Crawl | Scary Marketing Month

Welcome to October, the spookiest month of the year. It’s the only time of the year when you can see witches, werewolves, and goblins galore. But as my colleague Danielle Winkler said in her installment of scary marketing month, a good inbound marketer can’t let a blogging opportunity go to waste.

So while you may only see things that make you feel creepy-crawly once a year, we see marketing mistakes that make us creepy-crawly every month of the year. She covered the lack of marketing and sales alignment; I’m covering horrific web design mistakes.

In each section of this blog post, I will go over a fundamental design concept, explain what it is, why it’s important, and then give you either a good example, a bad example, or both. If you have roughly seven minutes to spare, and you want to leave with a better understanding of essential design principles, then read on.

 

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Oct 23, 2014 7:00:00 AM
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Selling Inbound Marketing with Buzzwords Doesn't Work

Have you ever tried to describe your job to your grandmother? I did recently, and as an inbound marketing consultant, the experience was revelatory. I realized that all the terminology I have learned is useless when it comes to actually explaining inbound marketing to someone who doesn’t keep up with the latest developments in the marketing and online worlds.

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Oct 20, 2014 8:00:00 AM
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The Curse of the Unmeasured ROI

 

Jellyfish, tornadoes, walking over subway vents… those are things that scare me (kind of lame, right?)

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Oct 9, 2014 9:51:00 AM
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Minute-by-Minute Recap of Hubspot’s Keynote (Including Epic Product Updates and Releases)

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Sep 16, 2014 5:55:00 PM
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How Do “Free Trials” Generate Paying Customers?

On the average, a website with the word “free” on it, whether a free one month trial, free downloads, free access to applications or whatever freebies you can think of, will definitely get a big share of viewing time than any regular sites. The word “free” seems to have a hypnotic effect on customers. This is one marketing tool that companies have placed a value on. Why do companies invest on trial offers? Do these free trials really translate into business or generate new clients? Is “free trial” a lead generation tool that is a right fit for your business?

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Sep 15, 2014 8:30:00 PM
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The Inbound Marketing Mentality Could Help Guitar Center Improve Their Customer Experience

 

As an avid guitar player, my relationship with Guitar Center, the giant musical instrument and equipment chain, is partially love, but at times it can be mostly hate. I love that I can try anything out , but I hate how much pressure I have to endure in their mindless attempts to upsell me.

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Sep 12, 2014 2:47:00 PM
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Why You Should Use Your Inbound Marketing Team as a Sales Team

You often hear that inbound marketing is superior to outbound marketing. As an inbound marketer, I couldn’t disagree more. Outbound tactics have an important role to play in an inbound marketing campaign for reaching out to leads. Rather than isolate the two strategies, I like to view them as a collaborative whole, each representing a different, yet symbiotic function.

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Sep 4, 2014 8:58:00 AM
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What I Learned About Raising Money for Refugees Through Inbound Marketing

 

 

When I was a student at Saint Mary’s University in Halifax, Nova Scotia, I had the honor to work with the World University Service of Canada during its 2010 Shine a Light Campaign, which entailed raising money to provide girls in Kenya after-school programs and scholarships. We raised around $5,000 for this program in a matter of two months using a number of different strategies, from setting up awareness donation tables to street canvassing and playing live music in bars.

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Sep 2, 2014 9:08:00 AM
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