keting Resources is a top
arketing agency that helps businesss turn websites into lead magnets.
“People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust..”
- Malorie Lucich, Facebook Spokesperson
“ No matter what, the very first piece of social media real estate I’d start with is a blog.”
- Chris Brogan, Founder New Marketing Labs
“ Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.”
- David Meerman Scott, Marketing Strategist, Author of the New Rules of Marketing & PR
“ Increasingly, the mass marketing is turning into a mass of niches.”
- Chris Anderson, Author of The Long Tail
“ The Innovative Marketing schools enrollment marketing activity calculator is a great planning tool. The calculator provides a flexible model that quickly demonstrates the importance of efficiently converting a prospective parent or student to an enrollment and projects the level of marketing activity generated through content, social media and school blogs in order to achieve full enrollment.”
- Brendan Schneider, Director of Admissions and Financial Aid, Sewickley Academy
“ Kevin and Joe at Innovative Marketing Resources have aggressively ramped up on their HubSpot and inbound marketing knowledge. I'm extremely impressed with how they've leveraged their traditional direct marketing copy and creative skills to become successful inbound marketers. Inbound marketing methods such as blogging, SEO and creative online lead generation require top notch design and content creation skills. Unlike most traditional marketers, they also possess the analytical and technical skills required to be successful online marketers. Their years of experience as marketers working with small and mid sized businesses gives them a large advantage over other internet marketers that started their marketing careers on the web. I don't hesitate recommending Innovative Marketing Resources for design work, as well as ongoing strategic inbound marketing services."
- Jeetu Mahtani, Partner Channel Manager, Hubspot
“ When you enchant People, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”
- Guy Kawasaki, Former Chief Evangelist of Apple Computer, Founder Alltop.com
“ Remarkable social media content and great sales copy are pretty much the same—plain spoken words designed to focus on the needs of the reader, listener, or viewer.”
- Brian Clark, Founder of Copyblogger
“ There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.”
- Daren Rowse, Founder of Problogger
“ Focus on the core problem your business solves & put out lots of content & enthusiasm & ideas about how to solve that problem.”
- Laura Fitton, Founder of OneForty.com
“ The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.”
- Tim O’Reilly & Sarah Milstein, Co-authors of The Twitter Book
“ Don’t be afraid to get creative and experiment with your marketing.”
- Mike Volpe, Chief Marketing Officer of Hubspot
“ In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.”
- Marcus Sheridan, Author of The Sales Lion Blog
“ What makes content engaging is relevancy. You need to connect the contact information with the content information.”
- Gail Goodman, President and CEO of Constant Contact
“ Think about what a user is going to type.”
- Matt Cutts, Google
“ If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”
“ Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old fashioned advertising.”
- Craig Davis, Chief Creative Officer at J. Walter Thompson
“ The attention economy is not growing, which means we have to grab the attention that someone else has today.”
- Brent Leary, Co-founder of CRM Essentials
“ Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.”
- John Battelle, Founder of Federated Media Publishing
“ Either write something worth reading or do something worth writing about.”
- Benjamin Franklin
“ Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.”
“ Doing well with blogging is not about writing one keypost, it is about performing day after day and helping a few people at a time.”
- Aaron Wall, Author of SEOBook Blog
“ Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.”
- Joe Pulizzi & Newt Barrett, Authors of Get Content, Get Customers
“ In a way, the Web is like your Hollywood agent: It speaks for you whenever you’re not around to comment.”
- Chris Brogan & Julien Smith, Authors of Trust Agents
“ Corporations must answer questions about why they should be in the blogosphere. Small businesses need to answer questions about why they shouldn’t.”
- Paul Gillin, Author of The New Influencers
“The reason inbound marketing makes so much sense is because it speaks to each of us exactly the way we want to make choices – at our own pace, with our own style and at our own time. It is truly the common sense way for small business, schools, non-profits and large corporations alike to develop relationships with prospects and generate new business.”
- Kevin Jorgensen, Author of The Innovative Marketer’s Blog
“ Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.”
-Don Tapscott & Anthony D. Williams, Authors of Wikinomics
“ By listening, marketing will re-learn how to talk.”
- Doc Searls & David Weinberger, Co-authors of The Cluetrain Manifesto
“ There’s a lot of fearmongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.”
-Jay Baer & Amber Naslund, Authors of The Now Revolution
“ It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.”
- M. Lawrence Light, Former Chief Marketing Officer of McDonalds