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Is Paid Search Compatible With Inbound Marketing?

I get this question a lot: “Is paid advertising compatible with inbound marketing?”

Most people who find their way to inbound marketing are either trying to wean their business off a diet high in paid advertising fees or have tried paid channels and got poor results. But while inbound activities like blogging, social media and opt-in email content are huge demand drivers (about 94 percent of all clicks in search engines, according to Nielsen), going inbound shouldn’t mean giving up on paid advertising.

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Sep 1, 2015 12:00:00 PM
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1 (Longish) Step to Becoming a Better Blog Writer

For inbound marketing to do your business any good, you’ve got to write, and you’ve got to write frequently. Unfortunately, this isn’t a skill you’ve spent most of your career honing.

Most business blogging projects fail for the same reasons most exercise programs fail:

  • People get frustrated by a lack of rapid progress.
  • It’s not as easy and takes more time than expected.
  • The results just aren’t that impressive—not at first, anyway.

Faced with these disappointments, co-workers and clients often ask me if I can provide a few quick tips to help them improve their writing skills, become more efficient bloggers, and in general, drastically cut down the amount of time and effort they have to put in to knock out their dreaded blogging assignments.

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Aug 19, 2015 8:00:00 AM
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Content Marketing Quality or Quantity? How About Both!


In the world content marketing and inbound marketing, there has been a debate raging since the beginning: quality vs. quantity. Specifically, is it better to post more content at a lesser quality (because you spend less time on each post), or is it better to spend more time on making super high quality content less infrequently?

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Aug 15, 2015 8:30:00 AM
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HubSpot API Enables Coupon Solution for B2B e-Commerce

Inbound marketing can create the kind of great online shopping experience that builds lasting satisfied customer relationships, but there are some current challenges to using the best tools, like HubSpot, to create an inbound-style online shopping experience. Great online shopping solutions seem to anticipate your needs and have the facilities and information to take the next step toward purchase just a click away when you need them. HubSpot doesn’t offfer a Business-to-business shopping cart solution that provides necessary functionality for B2B e-commerce:

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Aug 5, 2015 8:32:52 AM
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Should You Hire an Inbound Marketing Agency or Build an Internal Team?


Many of the prospective clients of our inbound marketing agency, Innovative Marketing Resources, have asked themselves this question: “Should we hire an inbound marketing agency or should we hire the staff (or redeploy existing staff) internally to do the work?”

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Aug 4, 2015 8:42:00 AM
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How We Created a Paid Content Area for the Wellness Institute [Hubspot Hacks]

Many businesses or schools have content that should only be accessed by certain people. For b2b businesses, this could include “premium” (paid content) or even a series of content that you want to feel “premium” or exclusive. For schools, a hidden/custom content area could include important course materials, documentation, or even an applicant dashboard that pulls in curated content and information aligned directly to their interests.

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Jul 31, 2015 7:30:00 AM
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3 Reasons Why Your Marketing Emails are Being Ignored

When was the last time you opened an email from someone you didn’t know? For me, it was in the late 90s, when email was new and amusing to me. Here in the 21st century, for the most part, people don't interact with email addresses they don't recognize. According to Kentico, 77% of respondents say they’re unlikely to welcome an unsolicited email even if it’s relevant to them.

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Jul 30, 2015 9:00:00 AM
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How a Rock Band Taught Me to Believe in Inbound Marketing

In many ways, I’m an inbound marketer’s worst nightmare. A skeptic by nature, I’m deeply suspicious of any information with a brand attached to it. I’m a serial unsubscriber, a vigilant spam filterer. When I encounter a landing page with a web form, I turn the other way. I’m not ashamed to enter fake contact information.

In short, I don’t respond well to being marketed to.

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Jul 28, 2015 8:30:00 AM
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Confused About Lead Scoring? Lead Scoring 101

You used inbound marketing to transform that old website you thought was just an online brochure into a lead generating machine. But now as the initial shock wears off and you start engaging with your new leads, you’ve pretty quickly learned that some are better sales opportunities than others. You're not alone. Sixty-one percent of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. Sound familiar? 

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Jul 27, 2015 10:59:00 AM
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Listicles (List Articles) Are Good Content Strategy, Not Clickbait [2 Reasons]

Inbound marketers put a lot of thought and discussion into the small ways we can optimize our content to drive big long- and short-term results. A lot of times, for example, simply changing a few words in a title can lead to big increases in visitors, conversions, and page rank.

Enter the list article (aka “the listicle”). You’ve seen it before: “10 Ways to do this,” “7 Strategies for that,” “4 steps for the perfect pizza.”

One of the common complaints among marketers is that the list article is a “clickbait” title style—and therefore a poor content marketing strategy. I unequivocally and unabashedly disagree. Here’s why:

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Jul 21, 2015 10:30:00 AM
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