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Should You Hire an Inbound Marketing Agency or Build an Internal Team?


Many of the prospective clients of our inbound marketing agency, Innovative Marketing Resources, have asked themselves this question: “Should we hire an inbound marketing agency or should we hire the staff (or redeploy existing staff) internally to do the work?”

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Aug 4, 2015 8:42:00 AM
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How We Created a Paid Content Area for the Wellness Institute [Hubspot Hacks]

Many businesses or schools have content that should only be accessed by certain people. For b2b businesses, this could include “premium” (paid content) or even a series of content that you want to feel “premium” or exclusive. For schools, a hidden/custom content area could include important course materials, documentation, or even an applicant dashboard that pulls in curated content and information aligned directly to their interests.

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Jul 31, 2015 7:30:00 AM
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3 Reasons Why Your Marketing Emails are Being Ignored

When was the last time you opened an email from someone you didn’t know? For me, it was in the late 90s, when email was new and amusing to me. Here in the 21st century, for the most part, people don't interact with email addresses they don't recognize. According to Kentico, 77% of respondents say they’re unlikely to welcome an unsolicited email even if it’s relevant to them.

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Jul 30, 2015 9:00:00 AM
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How a Rock Band Taught Me to Believe in Inbound Marketing

In many ways, I’m an inbound marketer’s worst nightmare. A skeptic by nature, I’m deeply suspicious of any information with a brand attached to it. I’m a serial unsubscriber, a vigilant spam filterer. When I encounter a landing page with a web form, I turn the other way. I’m not ashamed to enter fake contact information.

In short, I don’t respond well to being marketed to.

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Jul 28, 2015 8:30:00 AM
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Confused About Lead Scoring? Lead Scoring 101

You used inbound marketing to transform that old website you thought was just an online brochure into a lead generating machine. But now as the initial shock wears off and you start engaging with your new leads, you’ve pretty quickly learned that some are better sales opportunities than others. You're not alone. Sixty-one percent of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. Sound familiar? 

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Jul 27, 2015 10:59:00 AM
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Listicles (List Articles) Are Good Content Strategy, Not Clickbait [2 Reasons]

Inbound marketers put a lot of thought and discussion into the small ways we can optimize our content to drive big long- and short-term results. A lot of times, for example, simply changing a few words in a title can lead to big increases in visitors, conversions, and page rank.

Enter the list article (aka “the listicle”). You’ve seen it before: “10 Ways to do this,” “7 Strategies for that,” “4 steps for the perfect pizza.”

One of the common complaints among marketers is that the list article is a “clickbait” title style—and therefore a poor content marketing strategy. I unequivocally and unabashedly disagree. Here’s why:

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Jul 21, 2015 10:30:00 AM
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Why Content Marketing Alone Won’t Work


At our agency, we have decided to stop calling ourselves content marketers or online marketers and start calling ourselves “digital engagement marketers.” This isn’t just a new buzzword that makes us feel important. We have truly come to believe that simple content marketing is not enough to grab and hold the attention of prospects online and—most importantly—keep them coming back for more.

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Jun 30, 2015 9:00:00 AM
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3 Steps to Transform Your Sales Funnel From Awful to Amazing

How to Build A Great Online Sales Funnel in 3 Steps

Do you have a sales funnel? I’m not sure who to attribute the original idea of a sales funnel to but the notion that you want to cast a big net and capture the interest of as many curious people as possible and then filter their interest over time so that some smaller number choose to make a purchase (enroll, subscribe, etc.) is universal.

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Jun 19, 2015 10:27:16 AM
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Who Should Write for Your College’s Blog? 4 People You Should Ask

Colleges, universities, and specialty schools are all jumping on the inbound marketing bandwagon, and for good reason. The modern college applicant has one and only one source they turn to when researching schools—or, anything really—the Internet. If your college isn’t reaching applicants online, you’re not reaching applicants.

So you’ve launched a blog in hopes of attracting qualified applicants to your college. Now who’s going to do the writing?

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Jun 11, 2015 8:00:00 AM
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Demystify Your Low Lead Volume With These 50+ Questions

What’s the point of thousands of site visits if few of them ever turn into leads for your business? It probably feels great to have 4,000 people on your site this month, but it probably sucks when you try to predict how many customers you can close this quarter and next.

Building out a lead generating machine is one of the critical goals of nailing inbound marketing. The better you generate leads, the more likely that you have a repeatable, predictable, and exponentially growing pipeline.

So if your lead volume is lower than you’d like it to be, how can you push it up? That’s the premise of today’s article.

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Jun 11, 2015 7:30:00 AM
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