How to Track Unique Visits in HubSpot

If you've used Google Analytics, you're probably familiar with the idea of "unique visits" (although these days Google has actually updated their terminology to call these "users").

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Feb 11, 2016 7:00:00 AM
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I Just Got HubSpot - Now What?

So you just officially got your HubSpot account and are eager to get going. Before you dive in and start building landing pages and publishing blog posts with wild abandon, there are a couple of technical steps you’ll have to complete to actually “set up” your instance of HubSpot. Lucky for you, they’re super easy and you can be up and running in less than 30 min.

So pour yourself a glass of that brand new orange Kool-Aid and let’s get started!

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Feb 2, 2016 8:00:00 AM
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How to Grow Your Company’s Revenue Without Hiring More Salespeople



I have at least one discussion a week with a CEO who is trying to find ways to grow his or her small business ($500,000 to $5 million in annual revenue) beyond historical growth rates and has realized that, to do so, the company needs to do something different.

In most of these cases, there are some leads coming from the company’s website but the majority of new business is coming from referrals and existing relationships. The CEOs tell me, “I want to make next year a breakout year for us in terms of revenue growth.”

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Jan 21, 2016 2:20:01 PM
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The Year in Inbound: Our 10 Most Popular Articles for B2B Marketers in 2015

 

Before we get too far into 2016, we thought it would be interesting to look back one more time at 2015, a year of evolution for the inbound marketing world as a whole and for our agency, Innovative Marketing Resources, in particular.

In 2015, we published 73 articles for B2B marketers and business owners on our Innovative Marketer’s Blog. We’ve tallied up the stats. Here are the 10 articles you were most interested in reading in 2015.

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Jan 19, 2016 7:30:00 AM
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The Mathematical Equation That Will Make You a Better Blog Writer

 

Can you measure in numbers whether a blog article is good or bad?

I’ve always resisted any claim that good writing could be quantified by a computer. Surely no app can beat my brain at crafting perfect sentences and choosing the right words.

Je suis une artiste!

My own rage against the machine aside, the rise of inbound marketing has caused the creation of an army of reluctant writers. These are executives, sales professionals, marketers, and rank-and-file team members asked to contribute to their company’s blog. Perhaps you’re one of them.

Most of these people have fewer artistic pretensions than me and would be more than happy for some objective way to measure — and improve — the quality of their writing.

So I’m going to hold my nose and take a look at the most well-known tools for improving your writing, the Flesch-Kincaid readability tests.

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Jan 12, 2016 7:30:00 AM
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What Will Drive ROI from Inbound in 2016? My Prediction

 

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Jan 8, 2016 10:00:00 AM
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How I Used PPC to Generate Quality Leads at a Trade Show


If your company is like most companies, you attend a trade show or industry event at least a few times every year. Wouldn’t it be great to come home from every trade show with dozens or even hundreds of great leads ready to become brand new customers?

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Jan 7, 2016 6:15:32 PM
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Do Salespeople Still Matter with Inbound Marketing? What the Data Says.

For some time now, we have heard that potential buyers do not want to be contacted by a salesperson during the awareness and consideration stages of the buyer’s journey. This statistic is often quoted:

“57% of the purchase decision is already complete before the customer even calls the supplier.” (CEB)

Many organizations are familiar with this statistic, but does it really mean sales has no role in the awareness and consideration stages? Many organizations have interpreted it this way, but I believe it’s a mistake.

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Dec 31, 2015 9:03:34 AM
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HubSpot Hack: How to Caption a Picture in the Blogging Tool Without Tables

A picture may be worth a thousand words, but sometimes, you need to add a few actual words to complete the story. For HubSpot users, this can be a minor annoyance, because HubSpot does not currently offer an easy way to add captions or credits below images in its blogging tool.

You could do this using tables or by messing around in the source code of your blog post, but for an English major like me, those methods are just asking for headaches. I hate wasting time and brainpower figuring out how to format a blog post just right. I want it to be easy.

So here’s how to add captions and photo credits to pictures in HubSpot without deviating too far into that analytical left side of your brain.

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Dec 29, 2015 7:30:00 AM
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Help! HubSpot Isn’t Tracking My WordPress Blog!

So you’ve just signed up for HubSpot and have a blog or website that’s hosted on WordPress, you want to make sure the two platforms are “talking” to each other. You want to be sure that HubSpot is accurately tracking your visitors so that you have access to all of HubSpot’s analytics, even when your site is hosted externally. Thankfully you don’t have to be a web guru to set this up.

If you’ve tried to set up tracking by installing a plugin, but you still can’t see page visits on any of your WordPress site pages within the HubSpot page performance tool, it’s likely due to one of two problems. Lucky for you, they’re easy to troubleshoot!

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Dec 24, 2015 8:00:00 AM
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