Inbound marketers put a lot of thought and discussion into the small ways we can optimize our content to drive big long- and short-term results. A lot of times, for example, simply changing a few words in a title can lead to big increases in visitors, conversions, and page rank.
Enter the list article (aka “the listicle”). You’ve seen it before: “10 Ways to do this,” “7 Strategies for that,” “4 steps for the perfect pizza.”
One of the common complaints among marketers is that the list article is a “clickbait” title style—and therefore a poor content marketing strategy. I unequivocally and unabashedly disagree. Here’s why: