Unwrapping HubSpot: 8 Tasks You Don’t Want to Forget in Your New Portal

When you first access your HubSpot portal, there are so many things to do: You can start by importing contacts, placing tracking code on your website, inviting your team (and each team member needs certain permissions, too), and the list goes on.

With so much to do, it’s easy to forget the important tasks.

Here’s a list of eight things you don’t want to forget to do in your brand new HubSpot portal.

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Apr 19, 2016 11:00:00 AM
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Checklist: Is Your Blog Post Highly Shareable on Social Media? [Updated]

Successful online marketing now requires more than traditional SEO tactics. If you want your business, school, or nonprofit organization to achieve a high-volume website and a booming sales operation, you must regularly publish relevant, engaging, information-rich, high-impact, and very shareable online content.

Whether or not search engines like Google directly factor social sharing into their page rankings, every time someone shares one of your blog articles with their network of friends and industry contacts, it increases the reach of your content and magnifies your opportunities for higher rates of traffic and lead generation.

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Apr 11, 2016 1:04:00 PM
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The One Thing That Separates Successful Inbound Marketers from Posers

 

One advantage to running the inbound marketing agency that has worked with and trained more HubSpot-certified agency partners than any other is that, if it’s possible for something to happen in an inbound marketing engagement, we’ve seen it happen.

We’ve seen inbound marketers consistently produce high-quality sales leads because they have a process for testing value proposition and honing their approach with data. And we’ve seen other marketers with huge budgets and Fortune 500-level resources give up after starting and restarting campaign after campaign with little to show for their investments.

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Apr 5, 2016 7:29:38 AM
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3 Ways to Get Freelance Content Writers to Do a Better Job

“Where do you find your writers?”

I brace myself for this question any time I’m called into a meeting with prospective clients of my inbound marketing agency. It’s what anyone who has tried inbound marketing for any significant length of time wants to know.

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Mar 29, 2016 7:30:00 AM
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How Your Small Business Can Tweet Like a Big Company



Social media and inbound marketing go together like beer and pizza. Sure, you could have one without the other, but dang it, it just doesn’t seem right.

If you’re lucky, your company is big enough (and wise enough) to hire a specialist to fill each role. For many marketing departments, that’s more a dream than a reality. So what’s a time-strapped marketer to do?

For the answer, I went to Chelsea Hunersen, social media and community growth manager at HubSpot.

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Mar 23, 2016 12:04:48 PM
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[SEO Case Study] What Happens When You Blog Twice a Day for 5 Weeks?



In the Northeast following Hurricane Sandy in 2012, most people were left with catastrophe and businesses were forced to shut down for weeks due to damage, no electricity, phone lines, or heat.

It was a devastating time for the area, no matter how much you may have personally been hit by the storm.

When you work for other businesses, like marketing agencies do, your cashflow disappears really quick in this scenario. And that’s what happened to me at the time, as a one-person company trying to grow.

With this forced downtime, there was a silver lining.

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Feb 24, 2016 11:01:48 AM
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Top 10 Free Apps to Make Digital Marketing Magic

 

Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing automation or if you’re already a user of marketing platforms like HubSpot or Marketo, there are some free tools that you can use to improve your effectiveness and make marketing magic.

But you already knew that, right? The reality is that a lot of the free tools out there are just junk. Buggy, bloated, or of questionable value. So the question isn’t whether or not there are free tools online. The million dollar question is which free tools will make you more productive and efficient and which tools will make you more of a digital marketing rock star with every minute of your precious time that you invest?

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Feb 17, 2016 8:00:00 AM
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How to Track Unique Visits in HubSpot

If you've used Google Analytics, you're probably familiar with the idea of "unique visits" (although these days Google has actually updated their terminology to call these "users").

Marketers often care about unique visits because they trepresent unique, individual, anonymous visitors coming to a website - a good statistic to know! But this is often a dicey metric to track - even the best tools (like Google Analytics) can only make a "best guess" estimate by trying to track users with cookies which isn't always reliable. Users can clear cookies, use browsers that block cookies, or a whole host of other things that mess with this data (for a more technical explanation of how this works, check out this great article on Cutroni, Hits, Sessions & Users: Understanding Digital Analytics Data).

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Feb 11, 2016 7:00:00 AM
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I Just Got HubSpot - Now What?

So you just officially got your HubSpot account and are eager to get going. Before you dive in and start building landing pages and publishing blog posts with wild abandon, there are a couple of technical steps you’ll have to complete to actually “set up” your instance of HubSpot. Lucky for you, they’re super easy and you can be up and running in less than 30 min.

So pour yourself a glass of that brand new orange Kool-Aid and let’s get started!

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Feb 2, 2016 8:00:00 AM
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How to Grow Your Company’s Revenue Without Hiring More Salespeople



I have at least one discussion a week with a CEO who is trying to find ways to grow his or her small business ($500,000 to $5 million in annual revenue) beyond historical growth rates and has realized that, to do so, the company needs to do something different.

In most of these cases, there are some leads coming from the company’s website but the majority of new business is coming from referrals and existing relationships. The CEOs tell me, “I want to make next year a breakout year for us in terms of revenue growth.”

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Jan 21, 2016 2:20:01 PM
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