Salespeople like to close deals. Marketers go crazy for fresh new leads. What gets content editors excited? That’s an easy one; content editors like creating, and helping to create, great content. For us, this is fun.
The opposite—for me, anyway—is sheer drudgery. Picking my way through a poorly conceived, sloppily written, rambling, aimless piece of content-for-content’s sake is not my idea of a good time. Nor do I think it’s a particularly valuable use of any content editor’s time.