When you read about inbound marketing, you hear a lot about how effective it is. You also hear how, over time, you cost-per-customer-acquisition metric decreases as obtaining customers becomes easier, and cheaper, for you. You also hear about the myriad of case studies where small businesses were able to outperform much larger business with much bigger budgets.
What you don’t hear: how hard inbound marketing is. While you aren’t spending thousands of dollars a month on Google advertising, it does require a big time investment—both in day-to-day marketing activities, as well as frequent research to expand your knowledge and skill set.
Beginners, who are thrusting themselves into the inbound marketing world, can quickly find themselves flying by the seat of their pants and trying to do as much as possible. Unfortunately, jumping into the deep end means that there are some very common pitfalls that inbound marketers encounter when they’re getting started off.
Here are six of the biggest rookie mistakes to watch out for: