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5 Reasons the World Cup is the Social Event of the Year


Take a guess at what the most-talked about sporting event of the year is. Super Bowl? Only the U.S. tunes into that. The Olympics? It certainly has a worldwide audience, but it actually falls short of the social record. The World Cup, however, generated 1 million more tweets than the Super Bowl and the Olympics combined, and that was one month before it even started.

So what is it about the World Cup that makes people from all over the world take to the Internet? We've rounded up some of the best digital content and most shocking statistics to come out of this year's tournament.

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Jul 8, 2014 8:00:00 AM
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How Inbound Marketing Produces Ethical Sales Processes

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A friend of mine walked into Best Buy a few weeks ago to buy a part for his computer. He knew exactly what he wanted, yet the salesperson he talked to—who didn’t seem to know very much about computers at all—tried to convince him to purchase a whole computer.

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Jul 3, 2014 7:30:00 AM
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Great Content Isn’t About Best Practices; It’s About Your Practices

Why do so many businesses have such a hard time creating decent blog content? I don’t think it’s because writing is hard—or not just because writing is hard, or not even primarily because writing is hard.

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Jul 2, 2014 3:59:57 PM
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How to Sound Like an Expert (And Gain the Trust of Your Readers)

Alternately, I could have titled this post, “How to Impress People by Sounding Like You Know What You’re Talking About,” and, for the purposes of this article, I’m going to assume that you actually do know what you’re talking about. You’re an expert in your field and you want that expertise to be reflected in your content marketing.

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Jun 24, 2014 8:30:00 AM
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Three Lessons I Learned from HubSpot's Inbound Certification


My inbound marketing journey began a few weeks ago when I came on board Innovative Marketing Resources. As the agency’s newest inbound marketing consultant, the very first thing I had to accomplish was to earn HubSpot’s Inbound Certification Program  (not to be confused with the HubSpot Certification Program, this is the second step).

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Jun 19, 2014 9:00:00 AM
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Unlock the Social Power of the Hashtag

So you “liked” something on Facebook or wrote a Tweet about your opinion on the new celebrity scandal, big deal right? Wrong. You may have just expressed much more about yourself or the world than you think.

Digital media has gone from a small networking site for those entering college (as was Facebook’s original intent) to consuming and affecting our entire lives without us realizing it. 

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Jun 17, 2014 12:00:00 PM
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Inbound Marketing is Agile Marketing

Just when you thought there were enough marketing buzzwords out there (we marketers do love our buzzwords) along comes another one: “Agile Marketing.” While it may seem the victim of Pick-a-Word-and-Capitalize-It-and-Slap-on-“Marketing” Syndrome, “Agile” as a concept has been a popular dogma in the software development space for years.

 

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Jun 12, 2014 2:46:00 PM
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Has Your Business Blog Stagnated? How to Freshen it Up

Writing blog articles is never easy, but in some ways it is easier at the beginning of a content marketing campaign. You’re excited for the opportunities your content will bring, eager to get your voice out there, and perhaps most importantly, you have a ton of ideas for articles.

Inevitably, however, your enthusiasm will fade. You will start finding things to work on that are more important than writing content. You will run out of things to write about.

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Jun 3, 2014 8:30:00 AM
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Add Fuel to Your Social Media Marketing with Content Curation

If your company does not practice content curation, your social media presence is likely overly brand-focused.  Making your social media marketing all about your brand is a major faux pas; it runs contrary to the ethos of community-based social media—where authentic engagement and an active exchange of ideas are de rigueur. You should refrain from being overly “salesy” in your social media marketing.  Your social networks hold more value than simply acting as content distribution channels. Direct sales solicitation is not welcome on social media, and your social audience will indeed unfollow and unlike you for interruptive messaging.  Only talking about yourself and sharing your own content is not social. Ensure that your social media marketing is not off-putting by offering value with high-quality content curation.

Content curation can significantly broaden your social audience. To leverage the power of content curation, you must seek out, find, curate and share highly relevant, industry-leading content across your social networks—including Facebook, Twitter, Google+ and LinkedIn at a minimum.  High-quality content curation is valuable to others and can ramp up your social lead generation. 

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May 29, 2014 10:33:00 AM
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So Your Sales Team Says Your Leads Are Unqualified

I was over on the Hubspot blog, and they started this new "Q&A" series, where they take a question that someone has asked them, and center an entire blog around it. 

Post #1 went up today, and it focused on fixing some of the lead generation problems that a blog was having (tons of visits, but not many leads). It was a good post; if you haven't read it yet, you should. 

In the comments section, someone had a different type of problem. She was sending a lot of leads, but the sales team was unhappy with the leads being sent over. Specifically, they were "unqualified". The team would get on the phone with the leads, and nothing would ever come out of it. 

Her question focused on how she could build a definition of a "qualified lead"? She also wondered if the sales team would simply never be happy with the leads she was sending.

I’m taking on the question, because I think it's a good one that causes a lot of clashing between marketing and sales. 

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May 23, 2014 11:16:00 AM
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