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How to Write Blog Content Post-Mobilegeddon

For me, Google’s algorithm change favoring “mobile-friendly” sites on mobile searches was only the second-most interesting news coming out of the search giant last Tuesday. What really captured my attention was the announcement that Google had turned its Street View cameras on Loch Ness, the murky dwelling place of the fabled Scottish monster.

Why was I more drawn to a cryptozoological publicity stunt than the impending “mobilegeddon”?

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Apr 27, 2015 8:00:00 AM
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[Infographic] The Ultimate Guide to Creating Visually Appealing Content

For this weeks "visual content of the week", we are going to discuss Neil Patel's "Ultimate Guide to Creating Visually Appealing Content." Why? Because visual is essential.

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Apr 24, 2015 8:00:00 AM
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Mobilegeddon Schmobilegeddon: the Non-Apocalyptic Realities of Google’s Algorithm Update

In a move that has already earned the nickname “mobilegeddon”, Google released an algorithm update on Tuesday (4/21/2015). Even though they’ve been discussing this algorithm for months, journalists far and wide took to their keyboard to proclaim it as “mobilegeddon”, and if you searched hard enough, you could probably find a post or two titled “the end of SEO as we know it”.

As an agency, we intentionally avoided jumping in on the Mobilegeddon bonanza. It’s an important update to the Google algorithm, but journalists going into a frenzy was a wee bit over the top.

So…take a step back and breathe. Here’s the non-apocalyptic version of things:

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Apr 23, 2015 7:30:00 AM
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[Tutorial] How to Create a Foolproof Featured Blog Image in 376 Seconds or Less

Here’s the situation: you spend one hour writing that new blog post, another 30 minutes perfecting it, and then another 30 minutes soliciting feedback and incorporating edits into your final draft. You’re now two hours deep. You copy/paste it into you blog tool of choice (shout out to Hubspot’s awesome blog tool), do some internal linking, and it’s now time to choose your featured blog image.

Oh no.

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Apr 21, 2015 6:30:00 AM
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So your blog titles sound similar? So what.

Here’s the situation: you have your content calendar open and you are mapping out your content titles for the next 4 weeks. As you write the titles, you start to get alarmed—a few of these new titles you’re writing sound pretty similar to ones you wrote a few months ago.

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Apr 20, 2015 1:45:00 PM
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Why It’s So Hard to Find a Content Writer That Doesn’t Suck

Content marketing has been around long enough now that most of the new clients my agency takes on have already attempted it in some shape or form. We usually ask them about their experiences with previous agencies and content creators. Their most common complaint? “We just weren’t happy with the writing.”

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Apr 20, 2015 8:00:00 AM
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Why No One Reads Your B2B Blog Articles

What’s the first thing you learn when you learn about inbound marketing? Inbound marketing solves problems.

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Apr 3, 2015 8:30:00 AM
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Email Marketing is Not Marketing Automation

Every morning on my commute to work, I listen to NPR (sometimes intently, other times for background noise). Ever since I started to become involved in marketing, one thing that always seems to grab my attention, regardless if I am in a lull, is an advertisement by email marketing company Constant Contact. 
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Mar 24, 2015 8:45:00 AM
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Why February 26th Will Go Down in Social Media & Internet History

What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?

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Feb 27, 2015 2:30:00 PM
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5 Pros & Cons of Social Media Automation

Technology and computers have always fascinated me. They make life so much easier and I really can’t imagine ever having to pass a math class without a T9 graphing calculator

However, there is such a thing as too much technology. Our smartphones consume us, our emails are always open on our home desktop, even a two-hour flight without Wi-fi is torture. Which leads me to think – where do we draw the technology line in the marketing world?

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Feb 26, 2015 7:00:00 AM
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