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6 Ways to Prevent Business Blogging Errors from Eroding Your Credibility

You don’t need to be an expert on grammar, punctuation, and spelling to create useful, relevant online content that will be read, appreciated, and shared by potential buyers of your business’s products and services. This is what I tell the clients of my agency when I’m encouraging them to get more involved in the content creation process—even do some writing themselves.

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Apr 17, 2014 1:51:00 PM
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Supercharge Your Social Media Strategy with Video Content

Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They keep just doing what they have done in the past like tweeting their blog posts and posting premium content offers to their social channels. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing; the investment of time and resources is well worth it. A great way to test the waters is to create a short, highly shareable video.

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Aug 16, 2013 9:50:00 AM
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6 Content Marketing Best Practices to Help You Reach New Heights

content-marketing-best-practices Are you attracting high rates of website traffic and generating quality leads with your content marketing?  If the answer is no, you are likely not producing highly shareable content.  quality and social capital of content is now integral to SEO.  To attain high website traffic and increased new business, you need to create relevant, information-rich, captivating and highly shareable content.  To enhance SEO and lead generation, your content needs to achieve high rates of social content curation.  Excellent content creation calls for commitment, creativity, real-time industry knowledge, original ideas and extensive research and stellar writing skills. 

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Aug 9, 2013 7:10:00 PM
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5 Ways to Increase Social Lead Generation on LinkedIn

LinkedIn is the largest and most influential professional network in the world with approximately 225 million users, and the social network continues to expand rapidly LinkedIn-best-practiceswith new users.  The social network is a great digital destination for building and strengthening connections, staying in current with industry news and trends, promoting your content, establishing a following and amplifying reach and social lead generation.  LinkedIn is a prime social channel for B2B companies; the social network has a visitor-to-lead conversion rate of 2.74%—outranking Facebook and Twitter by nearly threefold.  

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Aug 8, 2013 7:45:00 PM
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5 Tools to Energize Your Social Media Strategy

Tackling social media effectively takes research, strategy, insight, genuine engagement, commitment, and of course the right tools.  Creating original, highly shareable content, social-media-toolsdemonstrating your insight in industry discourse and building a significant social audience could brand you as a thought leader—leading to increased publicity and reach for your company.  Social media marketing done right is consistent and organized; you need to allocate the necessary time and resources for creating and maintaining a stellar social media presence.  There are a wide variety of tools that simplify social sharing and content curation across multiple social networks—streamlining the management of your company and personal social media accounts. 

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Aug 2, 2013 6:05:00 PM
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Boost the Influence of Your Social Media Presence

Social media is not a fad; it is now integral to marketing and business in general.  Without at least a presence on Facebook and Twitter, your prospects may not even take you seriously.  Neglect social-media-optimizationsocial media marketing at your own risk.  Most major corporations have a presence on some, if not all, of the big four social networks—Facebook, Twitter, LinkedIn and Google+.  Strategic social media marketing calls for real engagement, clever content curation and the promotion of your own original, highly shareable content.  Excellent content creation is vital.  Without it, your social media efforts will never gain traction.  If you have sets your sights on attracting a wide captive audience on social media, you must ensure that your social foundation is solid—i.e., your social media profiles. 

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Jul 31, 2013 7:15:00 PM
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The Value of Social Business Practices

The influence of social business is great, and it continues to expand.  Social business practices are critical to strategic inbound marketing, because the business sphere has turnedsocial-business-inbound-marketing social.  Social media is fluid and ever-changing, and so are social business best practices; companies need to make a commitment to social media and continual learning in order to stay relevant.  Content is integral to social business; content marketing is instrumental in attaining business success.  Any business or organization with a website can leverage content and social business practices to higher rates of lead generation and conversion.  High-quality, information-rich industry content is granted a social media spotlight—amplifying reach and new business generation.

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Jul 26, 2013 7:15:00 PM
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The Marketing Value of Google+

Google attracts over a billion unique website visitors each month.  According to VentureBeat, Google+ has over 400 million users and 343 active users—making it the second-largest social network after Google _inbound_marketingFacebook.  Google Plus Pages for Business (GPPB) are user-friendly and can increase traffic at the top-of-the-funnel lead generation and magnify engagement.  With Direct Connect, searching “+ your company name” on Google leads prospects directly to your GPPB page.  There are numerous ways you can use Google+ to boost lead generation, including the sharing of content, images and video.  Google+ Circles, the +1 button, Google+ Events and Hangouts, author verification and of course Google AuthorRank are among the other marketing benefits of Google+. 

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Jul 24, 2013 7:30:00 PM
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The Value of Smart Social Content Curation

Content curation is a vital facet of strategic social media marketing.  Social content curation is practice of discovering, collecting and sharing of relevant, high-quality content across content-curationyour social media channels.  A social presence is no longer optional.  If you want your company to be taken seriously, a presence on at least the big four social networks—Facebook, Twitter, Google+ and LinkedIn—is required.  It is important to realize that just having social media accounts is not enough though; it is merely the first step to social media success.  Smart social content curation is valuable to others and can go a long way in helping you build a significant social following as well as increase your social lead generation. There are numerous high-quality resources for discovering content to share on social media.

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Jul 18, 2013 7:10:00 PM
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10 Content Promotion Best Practices

Are you ensuring that your blog content gets the attention it deserves?  Once you publish relevant, engaging and information-rich blog content, you need to maximize its social exposure andcontent-promotion-best-practices help it reach a wider captive audience.  High rates of social content curation are critical to SEO.  When your content is shared on social media, its reach is amplified—leading to more website traffic and lead generation and enhanced SEO.  Blog promotion is critical; it can help you attain status an industry thought leader, increase lead generation and conversion, and land more new business. 

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Jul 16, 2013 6:25:00 PM
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Inbound marketing that actually works.