Social media is not a fad; it is now integral to marketing and business in general. Without at least a presence on Facebook and Twitter, your prospects may not even take you seriously. Neglect social media marketing at your own risk. Most major corporations have a presence on some, if not all, of the big four social networks—Facebook, Twitter, LinkedIn and Google+. Strategic social media marketing calls for real engagement, clever content curation and the promotion of your own original, highly shareable content. Excellent content creation is vital. Without it, your social media efforts will never gain traction. If you have sets your sights on attracting a wide captive audience on social media, you must ensure that your social foundation is solid—i.e., your social media profiles.