Does your business have one or more of these six B2B marketing and sales qualities?
If so, your business is about to be disrupted by a technology tsunami. Businesses selling to businesses are moving online, going mobile and automating the sales process at incredible rates. The latest research tells us:
As these trends drive B2B e-commerce, inbound marketing is the enabling technology that transforms business websites from online brochures to mobile-friendly revenue generators.
At Innovative Marketing Resources, we’ve built our agency helping businesses that sell to businesses. Our principals and staffers aren’t just writers and graphic designers, they’re C-level sales and operations professionals with hands-on experience starting successful companies and running publicly traded US corporations. We understand the business challenge and we bring that expertise to every engagement.
To learn more about our experience in B2B marketing, check out our expert advice and client stories on the Innovative Marketing Blog.
Inbound marketing works when you understand what your prospective customers are looking for online and what content can help them make an online purchasing decision or submit an RFQ. With every B2B e-commerce client, we research their buying process, understand their customer’s needs, and discover their competitive differentiators to create a content strategy that speaks to their wants, needs, questions, and concerns.
Our B2B e-commerce services include:
Our inbound marketing strategy for B2B e-commerce is driven by valuable, shareable content your prospects can find online – blog posts, testimonials, selection guides, videos, application notes, you name it!
We will help your business:
We don’t think set-it-and-forget-it inbound marketing works. We’re constantly testing different topics, communication channels, and content formats. We aim to increase the overall quantity of leads, as well as the quality. If our efforts don’t generate more qualified sales engagements, it’s not a win.
For every B2B e-commerce client we:
Learn more about our unique approach to inbound marketing for B2B e-commerce
Fill out the form below and we’ll contact you for a free inbound marketing assessment.
Your assessment should only take about 15 minutes. In the time it takes for you to organize your office lunch order, we’ll share: