With over 58,000sf of warehouse and production space, an on-site USPS and UPS shipping facility, and a technical infrastructure sophisticated enough to securely handle your customer and prospect data, Innovative Marketing Resources is a safe choice.
Our all-under-one-roof model allows us to manage, customize and turnkey many direct marketing operations that have, until now, required multiple vendors.
Strategic Planning
When planning a trip you use a map. You determine which roads to take and those to avoid based on timing, budget and your ultimate goal. Strategic planning for your direct marketing requires the same process. Often, we are the fulfillment arm of a comprehensive marketing strategy developed by our clients or their agencies. Sometimes, we work with clients directly to develop programs from concept to response tracking. Regardless of our role, the earlier we get involved in the strategic thinking, the more ways we can make sure your marketing stands out and costs less.
Creative Services
In the classic sense, Innovative offers concept creative, design and copy writing services for all kinds of mail projects-from flat to multi-dimensional. But in a broader view we offer a creative approach to solving problems. Whether we are reengineering a process to accommodate a special size or complex logistic arrangement, or leveraging technology to expedite a project schedule, our all-under-one-roof approach and holistic solutions set us apart from traditional mail houses, printers and fulfillment centers. Creativity is essential for innovation.
Communication
Delivering your message, getting you noticed, slicing through the static. Whether you're making a fundraising appeal, advertising a trade event or announcing a product recall, how you get your message out is critical. Speaking directly to your audience is essential. Innovative brings the latest in print and electronic communications technology to the table so your message reaches your audience and speaks with the power of personalization. Offset print, digital print-on-demand, email, phone or fax, Innovative communication is effective communication.
Data and Asset Management
The final destination for all direct marketing is increased response rates and lower per-piece cost. With a technical infrastructure of secure and powerful database management software and hardware, we are fully capable of managing your digital assets: documents, files and databases. We can program variable data, merge and dedupe lists and massage data for proper case, salutations etc. Once lists are created, we clean and optimize them for maximum postage savings-often reducing postage costs by 30 to 45 percent.
Our physical infrastructure includes a 58,000sf warehouse and production facility which provides our clients with bulk inventory of promotional items, samples, welcome packages, publications, and vendor or distributor co-op marketing kits.
We're leaders in print-on-demand and use digital assets whenever possible. This saves you money on transportation costs and high-turn inventory adjustments.
Kitting and Fulfillment
Managing marketing messages is one thing. Getting your product or marketing materials in your client's hands is another. At Innovative we do both. We routinely manage client catalogs containing thousands of sku's. Our pick-pack and custom kitting operations handle over 21 million pieces per year. Innovative's broadband network infrastructure, web storefronts and real-time inventory management system accepts orders electronically 24/7. We build up assemblies from components, handle returns, partial orders, back orders and billing. Our international logistics facilities support over 57 different ship methods to ensure on-time delivery at the lowest cost. Whether your business requires delivery of a microchip, picking apparel, collating collateral or sending out samples, Innovative is set up to handle it.
Processing and Mailing
We started in 1994 as a traditional mailing house offering professional high speed mailing services-and we still do. But as markets became more savvy, and the complexity of successful programs increased, so did our understanding that we needed to be true to our name-Innovative.
But still, at the core of our business rests an expertise which allows us to navigate the warren of postal regulations, perform high speed addressing and personalization, and fold, bind and automate insertions in #10 and large, flat envelopes. Today we perform these tasks as part of a one-stop service on the path to providing the most complete and most effective direct marketing service in support of your business.