Meet Your Future Inbound Marketing Team

Leading IMR's Boston-based team of marketing strategists, content experts, designers, and developers is a group of award-winning professionals.

Kevin Jorgensen

 Kevin Jorgensen | Partner

Kevin has been working in and around startups and established businesses for the past 28 years. As a serial entrepreneur and “business grower”, Kevin has led marketing, sales and product development teams in packaged software, enterprise software, software as a service and marketing services businesses. He’s been using HubSpot since 2008 and has authored numerous proprietary marketing automation and web-to-consumer applications. Kevin’s passions include making complex things elegantly simple and easy to understand, bringing new technologies to market and growing companies. Together with childhood friend, Joe Pettirossi, he acquired IMR in 2004 and transformed it from a traditional outbound direct marketing agency into one of the premier inbound agency brands.  He’s presently leading efforts at IMR for corporate messaging, technology platforms, and business process optimization.


Joe Pettirossi | Partner

Joe is passionate about growing businesses.  He has worked in senior operating and finance roles in various industries and has a proven track record of success. His focus on hiring and developing the best talent, designing the right process to profitably scale a business and implementing the right technology to drive efficiency continue to be keys to maximizing results. Together with childhood friend, Kevin Jorgensen, Joe acquired IMR in 2004 and helped transform it from a traditional outbound direct marketing agency into one of the premier inbound agency brands. He now helps IMR clients profitably grow their businesses.


Nick Salvatoriello | Partner | VP of Client Services

Nick is literally the voice of inbound marketing. Dial 888-HUBSPOT and his is the voice that greets you. But besides his prolific voiceover work, Nick is an inbound marketing veteran, coming to Innovative Marketing Resources after nearly five years at HubSpot, the company that invented inbound marketing. For two of those years, Nick ran HubSpot’s partner training program, creating and leading the classes that have produced the world’s best inbound marketers.

Nick holds a BA in political science from Union College and earned a master's certificate in human resource management from Union Graduate College, with a focus in international business. He's traveled the US inspiring and educating marketers at companies large and small with the transformative message of inbound marketing. Prior to HubSpot, Nick was himself an inbound marketing practitioner. He's been in the trenches, hands dirty, with the scars and success to show for it.  His passion is coaching businesses and teams to learn how to be successful with inbound marketing and use its powerful attractive and relational properties to achieve their goals.

A native of Hanover, NH, Nick is the sixth in a family of 11 children. His wife is the fourth of nine, so, Nick says, “The spreadsheet of birthdays I have to keep track of now is a bit insane.”

Nick has also been a DJ on radio stations, cruise ships, and private parties for 15 years. He has a part-time DJ/speaker rental business, “My voice,” Nick says, “is my weapon of choice.”


Matthew Cook

Matthew Cook | Director of Content

Matthew heads IMR's content creation team. He developed and is always fine-tuning the agency's process for capturing the unique expertise and voice of its clients and turning it into high-quality content that is valued and shared by soon-to-be customers. Before becoming an inbound marketer, Matthew spent eight years honing his writing and information-gathering skills in several newsrooms throughout New England and New York and earned a master's degree in English literature.

Beverly Jorgensen

Beverly Jorgensen | Creative Director

Beverly has been perfecting her skills as a designer for the past 24 years. She’s a creative thinker, with a keen eye for detail, a strong technical ability and a boundless enthusiasm for design, illustration, and photography. Starting with a strong foundation in the fundamentals of typography, color and page design, she has developed expertise in print, data-driven publishing and digital design and enjoys working closely with clients on projects.

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