How I Used PPC to Generate Quality Leads at a Trade Show


If your company is like most companies, you attend a trade show or industry event at least a few times every year. Wouldn’t it be great to come home from every trade show with dozens or even hundreds of great leads ready to become brand new customers?

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Jan 7, 2016 6:15:32 PM
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How Do I Know My Prospect Is Ready To Talk To Sales?

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Oct 22, 2015 3:05:19 PM
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The 5 Best Email Templates In the HubSpot Marketplace

 


If you are anything like me, finding the time in the day to write blogs, build landing pages, design CTAs, review analytics, and create email designs is virtually impossible.

If you are trying to promote your content using email marketing, a common approach is to buy pre-made templates rather than designing one yourself. The problem is that most email templates are HTML gobbledygook, which you probably prefer to avoid.

Luckily, the HubSpot Email Template Marketplace is filled with easy-to-use templates; and they’re great if you’re looking to save time, or don’t have the design skills (or interest) to create snazzy and effective emails that will put your best content in the hands of prospective new customers for your business.

The problem is that—as of this publication—there are 458 templates to choose from on the HubSpot Marketplace. You're probably thinking, "This doesn’t save me time at all. How the heck do I choose a single template from among these 458?"

Today is your lucky day! So you don’t have to, I went through the marketplace myself, and chose the five that I felt were most suitable for promoting your inbound marketing content, such as blog articles, white papers, infographics, and web guides.

For each template, I will explain what I like about it, what I don’t like about it, if multiple styles are included, and how much it costs.

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Oct 1, 2015 6:00:00 PM
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3 Reasons Why Your Marketing Emails are Being Ignored

When was the last time you opened an email from someone you didn’t know? For me, it was in the late 90s, when email was new and amusing to me. Here in the 21st century, for the most part, people don't interact with email addresses they don't recognize. According to Kentico, 77% of respondents say they’re unlikely to welcome an unsolicited email even if it’s relevant to them.

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Jul 30, 2015 9:00:00 AM
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How a Rock Band Taught Me to Believe in Inbound Marketing

In many ways, I’m an inbound marketer’s worst nightmare. A skeptic by nature, I’m deeply suspicious of any information with a brand attached to it. I’m a serial unsubscriber, a vigilant spam filterer. When I encounter a landing page with a web form, I turn the other way. I’m not ashamed to enter fake contact information.

In short, I don’t respond well to being marketed to.

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Jul 28, 2015 8:30:00 AM
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Writing Emails That Convert is Easier Than You Think

An upcoming HubSpot broadcast promises to transform your email marketing based on “Maslow’s Hierarchy of Needs.” Do you really have to understand complicated psychological theories to create good inbound marketing emails?

Nope.

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May 22, 2015 8:00:00 AM
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Email Marketing is Not Marketing Automation

Every morning on my commute to work, I listen to NPR (sometimes intently, other times for background noise). Ever since I started to become involved in marketing, one thing that always seems to grab my attention, regardless if I am in a lull, is an advertisement by email marketing company Constant Contact. 
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Mar 24, 2015 8:45:00 AM
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Why Sales Qualified Leads are a Terrible Success Metric

There are a number of different metrics you can use to track the success of your inbound marketing efforts. When I started working in an agency, I was quickly indoctrinated into the belief that generating sales qualified leads (leads that have reached out to be contacted by sales) was THE name of the game.

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Apr 18, 2014 2:35:00 PM
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A Sound Social Media Strategy Is Imperative

Brands who ignore social media do so at their own peril.  Although the business world seems to have accepted social media as a viable marketing channel, many organizations completely lack or struggle with social media strategy.  Winning social media marketing is not solely brand-focused; it is about captivating your social audience, engaging your social prospects and delivering real value—in the form of your own original content as well as the high-quality content of others, which you have curated from trusted, industry-leading sources.  The social media landscape is a vast, loud and often chaotic place; breaking through the noise and reaching your captive audience requires a sound social media strategy.   

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Mar 17, 2014 5:00:00 PM
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Unlock the Power of Your Email Marketing

Email is an incredibly powerful marketing channel.  According to new research from McKinsey & Company, email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined.  This statistic may strike you as surprisingconsidering all the industry hullabaloo surrounding social media.  Prospects who land on your website through email marketing are more likely to convert to clients than those who arrive via social media, and email subscribers spend significantly more than social media prospects once they make a buying decision. 

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Jan 25, 2014 8:10:00 AM
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