The Innovative Marketer's Blog

How I Used PPC to Generate Quality Leads at a Trade Show

If your company is like most companies, you attend a trade show or industry event at least a few times every year....

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The 5 Best Email Templates In the HubSpot Marketplace

 

If you are anything like me, finding the time in the day to write blogs, build landing pages, design CTAs, review...

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3 Reasons Why Your Marketing Emails are Being Ignored

When was the last time you opened an email from someone you didn’t know? For me, it was in the late 90s, when...

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How a Rock Band Taught Me to Believe in Inbound Marketing

In many ways, I’m an inbound marketer’s worst nightmare. A skeptic by nature, I’m deeply suspicious of any...

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Writing Emails That Convert is Easier Than You Think

An upcoming HubSpot broadcast promises to transform your email marketing based on “Maslow’s Hierarchy of Needs.” Do...

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Email Marketing is Not Marketing Automation

Every morning on my commute to work, I listen to NPR (sometimes intently, other times for background noise). Ever...

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Why Sales Qualified Leads are a Terrible Success Metric

There are a number of different metrics you can use to track the success of your inbound marketing efforts. When I...

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A Sound Social Media Strategy Is Imperative

Brands who ignore social media do so at their own peril.  Although the business world seems to have accepted social...

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Unlock the Power of Your Email Marketing

Email is an incredibly powerful marketing channel.  According to new research from McKinsey & Company, email...

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