The Innovative Marketer's Blog

How a Modern Website Redesign Boosted Leads 50% [Case Study]

As a provider of hypnotherapy training for mental health professionals, the Wellness Institute competes in a field...

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Unwrapping HubSpot: 8 Tasks You Don’t Want to Forget in Your New Portal

When you first access your HubSpot portal, there are so many things to do: You can start by importing contacts,...

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Top 10 Free Apps to Make Digital Marketing Magic

 

Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing...

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How to Track Unique Visits in HubSpot

If you've used Google Analytics, you're probably familiar with the idea of "unique visits" (although these days...

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HubSpot Hack: How to Caption a Picture in the Blogging Tool Without Tables

A picture may be worth a thousand words, but sometimes, you need to add a few actual words to complete the story....

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The 5 Reasons I Left HubSpot (Even Though I Loved Working There)

Two months ago, I was reporting for work every day to a job that I loved, with people I admired, at a company I...

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Hubspot Inbound Conference 2015: The 3 Best Product Updates Unveiled

Ross here, and I’m writing from the yearly conference (The Inbound Conference) put on by HubSpot. First of all, it’s...

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How We Created a Paid Content Area for the Wellness Institute [Hubspot Hacks]

Many businesses or schools have content that should only be accessed by certain people. For b2b businesses, this could...

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3 Reasons Why Your Marketing Emails are Being Ignored

When was the last time you opened an email from someone you didn’t know? For me, it was in the late 90s, when...

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Email Marketing is Not Marketing Automation

Every morning on my commute to work, I listen to NPR (sometimes intently, other times for background noise). Ever...

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