The Innovative Marketer's Blog

Max Traylor

Recent Posts

3 percent is a good conversion rate for a new B2B website.

Every day I talk to entrepreneurs who are launching new B2B websites, hoping to build a pipeline of new business...

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Using Linkedin to rocket fuel your content marketing campaigns

40% of Linkedin's 332M registered business professionals participate in conversations within Linkedin groups. These...

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How sales software companies can communicate value to buyers quickly

Many technology gurus are taking advantage of the growing need for sales enablement software and developing highly...

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3 not so easy steps to create a real content marketing strategy

A good content marketing strategy will attract new business opportunities using content. To be successful, you will...

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Google’s Judgment Day: Post-Keyword Guide to Inbound Agency Survival

Inbound agencies, welcome to the end of SEO as we know it.

For those of you who have not noticed the steady...

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What Susan Cain Taught Me About Bottom of the Funnel Offers

Last year at HubSpot's annual Inbound 2012 conference in Boston, Susan Cain delivered a keynote speech to complement...

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How to Overcome Objections and Boost Leads With LinkedIn Services

B2B content marketers are always looking for ways to extend the reach of their content.  As you create content to...

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SSL Conversion Rates: A Perfect Example of a Changed Search Market

B2B content marketers are charged with getting more qualified prospects to consume their helpful content and moving...

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Content Marketing: The Story of Sustainable Business Growth

The role of a marketing agency has become relatively simple: create quality content. Clients look to you to increase...

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How (and Why) to Segment Your Lead Nurturing

Automated marketing technology allows us to gather lots of lead data. But at the same time, the amount of data we have...

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