The Innovative Marketer's Blog

Matthew Cook

Matthew Cook heads IMR's content creation team. He developed and is always fine-tuning the agency's process for capturing the unique expertise and voice of its clients and turning it into high-quality content that is valued and shared by soon-to-be customers. Before becoming an inbound marketer, Matthew spent eight years honing his writing and information-gathering skills in several newsrooms throughout New England and New York and earned a master's degree in English literature.
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Recent Posts

5 Reasons Your Business Stopped Blogging (and How to Get Back on Track)

Check the date on your business’s most recent blog publication. Does it end in “4”? If it does, you’re hardly...

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6 Inbound 2015 Sessions That Might Help You Write Better Content

As I read through the agenda for Hubspot’s Inbound 2015 conference (which starts today but really gets going...

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1 (Longish) Step to Becoming a Better Blog Writer

For inbound marketing to do your business any good, you’ve got to write, and you’ve got to write frequently....

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How a Rock Band Taught Me to Believe in Inbound Marketing

In many ways, I’m an inbound marketer’s worst nightmare. A skeptic by nature, I’m deeply suspicious of any...

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Who Should Write for Your College’s Blog? 4 People You Should Ask

Colleges, universities, and specialty schools are all jumping on the inbound marketing bandwagon, and for good...

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Writing Emails That Convert is Easier Than You Think

An upcoming HubSpot broadcast promises to transform your email marketing based on “Maslow’s Hierarchy of Needs.” Do...

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4 Stupid Content Writing Mistakes (and How to Avoid Them)

Remember that particularly nasty college professor who threatened to dock a letter grade from your papers for every...

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How to Write Blog Content Post-Mobilegeddon

For me, Google’s algorithm change favoring “mobile-friendly” sites on mobile searches was only the second-most...

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Why It’s So Hard to Find a Content Writer That Doesn’t Suck

Content marketing has been around long enough now that most of the new clients my agency takes on have already...

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Why No One Reads Your B2B Blog Articles

What’s the first thing you learn when you learn about inbound marketing? Inbound marketing solves problems.

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