The Innovative Marketer's Blog

Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

Is Paid Search Compatible With Inbound Marketing?

I get this question a lot: “Is paid advertising compatible with inbound marketing?”

Most people who find their way to...

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HubSpot API Enables Coupon Solution for B2B e-Commerce

Inbound marketing can create the kind of great online shopping experience that builds lasting satisfied customer...

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Confused About Lead Scoring? Lead Scoring 101

You used inbound marketing to transform that old website you thought was just an online brochure into a lead generating...

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3 Steps to Transform Your Sales Funnel From Awful to Amazing

How to Build A Great Online Sales Funnel in 3 Steps

Do you have a sales funnel? I’m not sure who to attribute the...

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3 Reasons B2B E-commerce Solutions Are Different Than B2C

Thanks to the success of Amazon and other e-tailers, $1.7 trillion will be transacted in business-to-consumer (B2C)...

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Six Ways to Align Your Organization for a Smoother CRM Implementation

In the market for a customer relationship management (CRM) package? Even before you purchase, there are several...

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Lessons B2B Inbound Marketers Can Learn From E-Commerce

What is the model for a successful B2B website? It’s a good question. Most marketers will recognize the old website...

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The Content Marketer's Checklist For Optimizing Blog Content

When you blog, do you consistently do the things that make your content beneficial to your audience? Blogs are...

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Discover The New Way To Do Content Marketing at Inbound 2013

If you’re coming to Boston August 19th through the 22nd for the Inbound 2013 conference, don’t miss the opportunity...

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Great Content Doesn’t Make Great Content Marketing

I love to take things apart. I find it fascinating to understand how things work and I know that I really understand...

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