The Innovative Marketer's Blog

David Holmes

David Holmes
Hello, my name is David Holmes and I am an inbound marketing consultant at IMR. I have a background in sociology, but I also have interests in other areas of research regarding sociology, psychology and history. Some of my interests include philosophy, statistics, snowboarding, and playing music.
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Recent Posts

3 Reasons Why Your Marketing Emails are Being Ignored

When was the last time you opened an email from someone you didn’t know? For me, it was in the late 90s, when...

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Why Content Marketing Alone Won’t Work

At our agency, we have decided to stop calling ourselves content marketers or online marketers and start calling...

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Where Are People Clicking on Your Website? This Visual Tool Will Tell You

Let’s say you are running a PPC campaign for a particular landing page selling a particular product or service....

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The McDonald's Brand: Contrived and Confused

 

Ever hear the expression, "You should stick to what you know?" Well, I strongly feel that way about McDonald’s, a...

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Email Marketing is Not Marketing Automation

Every morning on my commute to work, I listen to NPR (sometimes intently, other times for background noise). Ever...

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3 Essential Guidelines for Writing Valuable B2B Click Bait

Ah yes, the dreaded buzzword “click bait.” For those of you who don’t know what click bait is, click baithere is how...

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3 Reasons Why You Should Repurpose Blog Posts Into Webinars; Learning From Your Blog Data

You’ve written some blog articles and some have succeeded in increasing traffic, but most haven’t. What’s your next...

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What Musical Equipment Retailers Can Learn from Sweetwater; An Inbound Perspective

Remember the glory days when Blockbuster dominated the movie rental market? Now, think back to when Netflix entered...

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