Does your school face one or more of these admissions challenges:
If so, there’s room for improvement with a new technology called inbound marketing that enhances the personal, engaging and informative brand qualities of your website, making it a more effective part of your admissions process. Indeed, the latest research shows:
To reach new applicants, schools must provide compelling content on their sites to get found and build relationships with prospective students.
That’s exactly what inbound marketing does.
At Innovative Marketing Resources, we’ve built our agency helping private schools, career training institutes, colleges, and universities increase applications, improve engagement with prospective students, and gain deep insight into the admissions funnel.
To learn more about our experience in education marketing, check out our expert advice and client stories on our Inbound for Higher Ed Blog.
Inbound marketing works when you understand what your prospective applicants are looking for online and what content can help them. With every education client, we research their prospective applicants to create a content strategy that speaks to their wants, needs, questions, and concerns.
Our schools marketing services include:
Our inbound marketing strategy for schools is driven by valuable, shareable content students can find online – blog posts, checklists, guides, videos, virtual tours, you name it!
We help schools:
We don’t think set-it-and-forget-it inbound marketing works. We’re constantly testing different topics, communication channels, and content formats. We aim to increase the overall quantity of leads, as well as the quality. If our efforts don’t generating more applications, it’s not a win.
For every school client we:
Learn more about our unique approach to inbound marketing for higher education.
Fill out the form below and we’ll contact you for a free inbound marketing assessment.
Your assessment should only take about 15 minutes. In the same amount of time it takes for you to organize your office lunch order, we’ll share: