IMR helps companies grow their businesses by increasing traffic, generating qualified leads and nurturing those leads to a point of sales engagement. .....
Company Info: For-profit schools that are focused in the medical industry. Has both physical locations and online component. Relationship started over a year ago. Blogging started at the beginning of the year. However, due to the compliance department, IMR did not get permission to do lead generation activities until June 2013
Key Takeaway: Our efforts on the account have had a very clear, and rapid, growth in performance. From the moment we implemented lead generation, the floodgates opened.
Growth: Traffic grew from ~35k/month to ~90k/month; Leads grew from ~15/month for ~100/month.
Site Visits per Month (all time)
Enrollment Leads per Month (all time)
Company Info: Enterprise software company with a lifetime value of just around $5000 per customer. Wanted to grow a new section of the website that was starting out with zero traffic.
Key Takeaway: Performance is up and to the right. Conversion rate is much higher than overall website, which has a conversion of 1.3%. October is expected to beat September by 200%+.
Growth: Starting from zero visits, we’re already seeing a large increase in visits. 50 visits in month 1, 80 in month 2, 95 in month 3, and month 4 is projected to have 225 visits. In our most recent month, we are converting 6% of traffic. For reference, the industry benchmark is 2%.
Site Visits (since beginning of contract)
Company Info: Company that produces mattress, box spring, and pillow protectors that are used to treat and prevent bed bugs. They sell to pest control companies, hotels, and direct to consumers.
Key Takeaway:
Growth: Traffic grew from 500/month to over 1,250 in most recent month, representing a 150% increase in six months; web leads grew from 0/month to 47 in most recent month.
Site Visits (since beginning of contract)
Leads (since beginning of contract)
Company Info: Insurance company that provides most forms of insurance: life, auto, renters, homeowners, business, etc. Geographically restricted to Kentucky.
Growth: Traffic increased from 500/month to over 1,500/month. Contacts increased from less than 10/month to ~25/month
Site Visits (YTD)
Leads (YTD)
Company Info: A home and business alarm company that sells in the New England region of the US. Relationship started in April (website design, lead generation activities), but blogging started in July.
Growth: Traffic grew from 900/month to ~1,150/month within 3 months.
Site Visits (YTD)
Leads (YTD)
