A clear understanding of the buying process and the prospect’s need for information is pivotal to the future success of your business and directly influences our strategy and messaging. IMR will document a prospect’s need for information by interviewing your customers on the process they went through to make a buying decision. Once we identify how purchasing decisions are made with customer and sales team interviews, we can create a content marketing plan that will demonstrate how content will satisfy the buyers’ need for information at each stage of their purchasing process.
The Content Marketer’s Blueprint™ will identify the specific assets to meet the buyer’s need for information. This content could come in the form of blog posts, eBooks, research reports, infographics, presentations, and videos.
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