Building Demand Step 3: Attracting buyers with helpful content.

Your buyers are going online to educate themselves in the B2B buying process.

Blogging is the essential content marketing element that will drive your target buyers to your website. Effective blogging will require consistent posting of one, 500-600 word articles every week on topics that relate to a problem that a buyer would be looking to solve. Your subject matter experts will be expected to assist IMR in topic creation and topic outlines by participating in regular interviews, but IMR’s content team will be charged with copywriting. If you has a qualified writers on staff, IMR’s copywriting may not be necessary.

Consistent content creation can greatly increase the amount of targeted buyers coming to your website for help during the buying process. The image below shows an IMR client's website traffic coming from Google (green).

Got it: Now that we got some buyers to the website, how do we capture their information and keep them coming back?

Click to go back to building demand overview page.

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