The Innovative Marketer's Blog

Confused About Lead Scoring? Lead Scoring 101

You used inbound marketing to transform that old website you thought was just an online brochure into a lead...

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Why Click-Through Rate (CTR) is a Useless Marketing Metric

 

When I worked for a large digital advertising company, the gold standard on which we judged our clients’ campaigns...

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5 Steps to Take When The Leads Aren't Coming In

"I'm not getting the leads I need for my business," is a fairly common phrase you'll hear in the small business...

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Add Fuel to Your Social Media Marketing with Content Curation

If your company does not practice content curation, your social media presence is likely overly brand-focused.  ...

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So Your Sales Team Says Your Leads Are Unqualified

I was over on the Hubspot blog, and they started this new "Q&A" series, where they take a question that someone has...

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Why Sales Qualified Leads are a Terrible Success Metric

There are a number of different metrics you can use to track the success of your inbound marketing efforts. When I...

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5 Social Media Faux Pas

Social media dominates the time people spend online, and a vast majority of companies now have some type of social...

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A Sound Social Media Strategy Is Imperative

Brands who ignore social media do so at their own peril.  Although the business world seems to have accepted social...

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Create Lead-Generating Content Marketing

High-quality content marketing is imperative for effective lead generation.  For content to deliver a significant...

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Create a Winning Twitter Presence

Twitter is a rich platform for social media marketing.  You can create engagement, boost your influence, promote...

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