The Innovative Marketer's Blog

Marketing Automation + CRM Alignment: Improving Marketing Decisions Based on ROI

 

What does aligning CRM with Marketing Automation entail?

The alignment between CRM and marketing automation is...

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Six Ways to Align Your Organization for a Smoother CRM Implementation

 

In the market for a customer relationship management (CRM) package? Even before you purchase, there are several...

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Three Lessons I Learned from HubSpot's Inbound Certification

My inbound marketing journey began a few weeks ago when I came on board Innovative Marketing Resources. As the...

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Why Sales Qualified Leads are a Terrible Success Metric

There are a number of different metrics you can use to track the success of your inbound marketing efforts. When I...

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4 Ways to Increase Form Conversions

You probably made it to this page because you are having some conversion problems on your landing pages. I’ve been...

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Lessons B2B Inbound Marketers Can Learn From E-Commerce

What is the model for a successful B2B website? It’s a good question. Most marketers will recognize the old website...

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Great Content Doesn’t Make Great Content Marketing

I love to take things apart. I find it fascinating to understand how things work and I know that I really understand...

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What Adobe Photoshop Taught Me About Successful Online Lead Generation

The other day I was preparing an inbound marketing presentation titled “how to generate qualified leads for your...

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Content Marketing: The Story of Sustainable Business Growth

The role of a marketing agency has become relatively simple: create quality content. Clients look to you to increase...

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How (and Why) to Segment Your Lead Nurturing

Automated marketing technology allows us to gather lots of lead data. But at the same time, the amount of data we have...

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