The Innovative Marketer's Blog

The First 2 Questions to Ask Yourself Before Redesigning Your Company Website

“I do not like my business’s website, because…

  • It looks outdated with lousy images
  • It is not mobile optimized
  • It...

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Why You Need to Replace Your Website Hamburger Menu, and How

Mobile usage has exploded; and with it, mobile-specific design strategies have been created. Some of them are...

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How a Modern Website Redesign Boosted Leads 50% [Case Study]

As a provider of hypnotherapy training for mental health professionals, the Wellness Institute competes in a field...

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Help! HubSpot Isn’t Tracking My WordPress Blog!

So you’ve just signed up for HubSpot and have a blog or website that’s hosted on WordPress, you want to make sure...

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3 percent is a good conversion rate for a new B2B website.

Every day I talk to entrepreneurs who are launching new B2B websites, hoping to build a pipeline of new business...

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Inbound Design Series: 4 Examples of Fantastic Enterprise Website Design

This is the first entry in my Inbound Design Series where we take a look at web design best practices for the...

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Does Your Marketing Have a High Emotional IQ?

Emotions have a powerful influence on decision-making and behavior.  When you leverage the power emotion, you can...

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The Rising Influence of Social Media

Social media is not a flash in the pan.  It is a big deal and has become so integral to modern life.  Many prospects...

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Why Your Company Needs to Blog

With all the hullabaloo surrounding social media, business blogging is not getting the attention it rightfully...

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Two Epic InfoGraphics On Social Media and Content Marketing

I admit it, I never really got the infographic craze. All the scrolling. The information density. I could see it in a 6...

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