The Innovative Marketer's Blog

The First 2 Questions to Ask Yourself Before Redesigning Your Company Website

“I do not like my business’s website, because…

  • It looks outdated with lousy images
  • It is not mobile optimized
  • It does...

Read More

Why You Need to Replace Your Website Hamburger Menu, and How

Mobile usage has exploded; and with it, mobile-specific design strategies have been created. Some of them are amazing,...

Read More

How a Modern Website Redesign Boosted Leads 50% [Case Study]

As a provider of hypnotherapy training for mental health professionals, the Wellness Institute competes in a field...

Read More

Help! HubSpot Isn’t Tracking My WordPress Blog!

So you’ve just signed up for HubSpot and have a blog or website that’s hosted on WordPress, you want to make sure the...

Read More

3 percent is a good conversion rate for a new B2B website.

Every day I talk to entrepreneurs who are launching new B2B websites, hoping to build a pipeline of new business...

Read More

Inbound Design Series: 4 Examples of Fantastic Enterprise Website Design

This is the first entry in my Inbound Design Series where we take a look at web design best practices for the inbound...

Read More

Does Your Marketing Have a High Emotional IQ?

Emotions have a powerful influence on decision-making and behavior.  When you leverage the power emotion, you can...

Read More

The Rising Influence of Social Media

Social media is not a flash in the pan.  It is a big deal and has become so integral to modern life.  Many prospects...

Read More

Why Your Company Needs to Blog

With all the hullabaloo surrounding social media, business blogging is not getting the attention it rightfully...

Read More

Two Epic InfoGraphics On Social Media and Content Marketing

I admit it, I never really got the infographic craze. All the scrolling. The information density. I could see it in a 6...

Read More