The Innovative Marketer's Blog

Listicles (List Articles) Are Good Content Strategy, Not Clickbait [2 Reasons]

Inbound marketers put a lot of thought and discussion into the small ways we can optimize our content to drive big...

Read More

3 Steps to Transform Your Sales Funnel From Awful to Amazing

How to Build A Great Online Sales Funnel in 3 Steps

Do you have a sales funnel? I’m not sure who to attribute the...

Read More

Writing Emails That Convert is Easier Than You Think

An upcoming HubSpot broadcast promises to transform your email marketing based on “Maslow’s Hierarchy of Needs.” Do you...

Read More

4 Stupid Content Writing Mistakes (and How to Avoid Them)

Remember that particularly nasty college professor who threatened to dock a letter grade from your papers for every...

Read More

One Way to Make Your Case Studies Really Pop

A former boss used to tell me, “If you didn’t learn at least one new thing today, consider it a wasted day.” I always...

Read More

How to Write Blog Content Post-Mobilegeddon

For me, Google’s algorithm change favoring “mobile-friendly” sites on mobile searches was only the second-most...

Read More

[Infographic] The Ultimate Guide to Creating Visually Appealing Content

For this weeks "visual content of the week", we are going to discuss Neil Patel's "Ultimate Guide to Creating Visually...

Read More

Mobilegeddon Schmobilegeddon: the Non-Apocalyptic Realities of Google’s Algorithm Update

In a move that has already earned the nickname “mobilegeddon”, Google released an algorithm update on Tuesday...

Read More

[Tutorial] How to Create a Foolproof Featured Blog Image in 376 Seconds or Less

Here’s the situation: you spend one hour writing that new blog post, another 30 minutes perfecting it, and then another...

Read More

Why It’s So Hard to Find a Content Writer That Doesn’t Suck

Content marketing has been around long enough now that most of the new clients my agency takes on have already...

Read More