The Innovative Marketer's Blog

The Goldilocks Modern Marketing Budget For Every Business

Marketing and sales have changed. If you’ve been involved in marketing or selling goods and services for 5 or more...

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The Most Valuable Piece of a Buyer Persona: What Triggers a Search?

Buyer insight is the holy grail in marketing. The more we know about our prospects, the more helpful and educational...

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Freelancers or Staff? Who Writes for the World’s Best Inbound Marketers?

If you want your inbound marketing efforts to pay off, who should write your content, freelance writers or your own...

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5 Steps to Go from a Good to a Great Content Marketer

Blogging is the foundation of content marketing. The best way to support your Search Engine Optimization (SEO) strategy...

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What Makes a Good Top-of-the-Funnel (TOFU) Content Offer?

Through the use of marketing automation software (like HubSpot) or Google Analytics, we, as marketers, can track how...

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The 5 Best Email Templates In the HubSpot Marketplace

 

If you are anything like me, finding the time in the day to write blogs, build landing pages, design CTAs, review...

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One or Two Spaces After a Period: Which is Right for Inbound Marketers?

Has it been a while since you had to worry about any of the rules of writing?

For many business owners and marketers,...

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5 Reasons Your Business Stopped Blogging (and How to Get Back on Track)

Check the date on your business’s most recent blog publication. Does it end in “4”? If it does, you’re hardly unique....

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6 Inbound 2015 Sessions That Might Help You Write Better Content

As I read through the agenda for Hubspot’s Inbound 2015 conference (which starts today but really gets going tomorrow,...

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How a Rock Band Taught Me to Believe in Inbound Marketing

In many ways, I’m an inbound marketer’s worst nightmare. A skeptic by nature, I’m deeply suspicious of any information...

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