The Innovative Marketer's Blog

How To Consistently Create Great Content For Every Client

Since its beginnings in 2004, Innovative Marketing Resources has worked with clients from all sorts of industries....

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The One Thing That Separates Successful Inbound Marketers from Posers

One advantage to running the inbound marketing agency that has worked with and trained more HubSpot-certified agency...

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Why Every Marketing Strategy Should Work Like Your GPS

It amazes me. I’ve worked through some of the biggest revolutions in marketing since the printing press… email...

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Google’s Judgment Day: Post-Keyword Guide to Inbound Agency Survival

Inbound agencies, welcome to the end of SEO as we know it.

For those of you who have not noticed the steady...

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Discover The New Way To Do Content Marketing at Inbound 2013

If you’re coming to Boston August 19th through the 22nd for the Inbound 2013 conference, don’t miss the...

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An Introvert’s Perspective: Why We Do What We Do in the Sales Funnel

“Read any good books lately?” is not a question I am often asked by our director of client services and inbound...

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Great Content Doesn’t Make Great Content Marketing

I love to take things apart. I find it fascinating to understand how things work and I know that I really understand...

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What Susan Cain Taught Me About Bottom of the Funnel Offers

Last year at HubSpot's annual Inbound 2012 conference in Boston, Susan Cain delivered a keynote speech to complement...

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Demystifying The Inbound Marketing Sales Funnel

The concept of sales or marketing funnels has been around for almost as long as people have been selling. It’s a...

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