The Innovative Marketer's Blog

On Content: Don’t Let Your ‘Messaging’ Get in the Way of a Good Story

I’m not ashamed to admit that I’m an enthusiastic viewer of the Olympics. I’m not what you would call a huge sports...

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Raise Your Content Marketing ROI with Effective Distribution

To advance your business, you must publish captivating, high-quality content, which truly speaks to your target...

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On Content: Focused Blog Content is Better Blog Content

Let’s try a thought experiment. Imagine you’re a guitar instructor. Not only are you a guitar instructor, but you’re a...

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Crush Your Content Marketing Competition

Publishing high-quality content is critical for advancing your business and rising above your competitors.  Content is...

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On Content: Don’t be a Robo-Blogger. Write Like a Human

Maybe it’s because so much of it is ghostwritten. Maybe it’s because so much of it is whipped off in an hour or so in...

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On Content: 5 Tips for Interviewing Content Writing Clients

Operating on the outsourced side of the outsourced content creation equation isn’t always easy. While I’m fairly...

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On Content: 2 Word Shortcuts That Simplify Content Editing

Love it or hate it, Microsoft’s word processing behemoth Word, 30 years on since it first hit floppy disks, continues...

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Competition Heats Up for Content Marketing

Creating stellar content is your best chance for being ranked highly by Google, captivating your target audience and...

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On Content: Need Something to Blog About? Get Off Your Soapbox

Given free rein to share your thoughts on a company blog, the temptation to wax philosophical is difficult to resist....

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Revamp Your Content Marketing for 2014

Are you currently reaching your content marketing objectives?  Now is the time to revise and refine your content...

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