The Innovative Marketer's Blog

Great Content Isn’t About Best Practices; It’s About Your Practices

Why do so many businesses have such a hard time creating decent blog content? I don’t think it’s because writing is...

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How to Sound Like an Expert (And Gain the Trust of Your Readers)

Alternately, I could have titled this post, “How to Impress People by Sounding Like You Know What You’re Talking...

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Has Your Business Blog Stagnated? How to Freshen it Up

Writing blog articles is never easy, but in some ways it is easier at the beginning of a content marketing campaign....

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Trouble Focusing on Blog Writing? 4 Ways to Create a Distraction-Free Zone

Time is the most important element of good writing. Writing isn’t so much a single act as it is a process, a series of...

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When Good Blogging Goes Bad: Four Ways to Get Back on Track

Launching a company blogging project is exciting. As your business prepares to unleash the creativity and expertise of...

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What We Blog About When We Blog About Blog Titles

Why are content marketers so obsessed with titles? Everywhere you turn, you’ll find a new article on how to write a...

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2 Easy Ways to Practice Writing and Improve Your Business Blogging

The thing about blog writing is that it’s both easier and harder than it sounds.

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6 Ways to Prevent Business Blogging Errors from Eroding Your Credibility

You don’t need to be an expert on grammar, punctuation, and spelling to create useful, relevant online content that...

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On Content: Boring Business, Enjoyable Content

“Most people don’t think about us until they need us.”

I’ve heard that line dozens of times from dozens of content...

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Create Lead-Generating Content Marketing

High-quality content marketing is imperative for effective lead generation.  For content to deliver a significant...

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