Content marketing has been around long enough now that most of the new clients my agency takes on have already...

What’s the first thing you learn when you learn about inbound marketing? Inbound marketing solves problems.

In my last article, I wrote about why the white paper is a less-than-ideal content format for most B2B content...

I think it’s time we gave it a rest with the white papers. So many businesses sink so much time, work, and money go...

It’s no great revelation to say that people rarely behave the way you want them to. People do weird and unexpected...

You’ve written some blog articles and some have succeeded in increasing traffic, but most haven’t. What’s your next...

Salespeople like to close deals. Marketers go crazy for fresh new leads. What gets content editors excited? That’s an...

What’s the difference between a business and a company? Does it matter?

I was editing a piece of content today aimed at...

I’m not easily suckered into clickbait. A couple days ago, however, a friend on Facebook shared an infographic called...