The Innovative Marketer's Blog

Why It’s So Hard to Find a Content Writer That Doesn’t Suck

Content marketing has been around long enough now that most of the new clients my agency takes on have already...

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Why No One Reads Your B2B Blog Articles

What’s the first thing you learn when you learn about inbound marketing? Inbound marketing solves problems.

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Content Overload: The Problem With White Papers

I think it’s time we gave it a rest with the white papers. So many businesses sink so much time, work, and money go...

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3 Inescapable Facts About Human Nature Content Creators Must Deal With

It’s no great revelation to say that people rarely behave the way you want them to. People do weird and unexpected...

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3 Reasons Why You Should Repurpose Blog Posts Into Webinars; Learning From Your Blog Data

You’ve written some blog articles and some have succeeded in increasing traffic, but most haven’t. What’s your next...

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3 Ways to Get the Most Value Out of Your Content Editor

Salespeople like to close deals. Marketers go crazy for fresh new leads. What gets content editors excited? That’s an...

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Content Writers: Do You Speak Your Readers’ Language?

What’s the difference between a business and a company? Does it matter?

I was editing a piece of content today aimed at...

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The Single Best Way to Become a Better Writer: READ!

I’m not easily suckered into clickbait. A couple days ago, however, a friend on Facebook shared an infographic called...

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