The Innovative Marketer's Blog

Freelancers or Staff? Who Writes for the World’s Best Inbound Marketers?

If you want your inbound marketing efforts to pay off, who should write your content, freelance writers or your own...

Read More

One or Two Spaces After a Period: Which is Right for Inbound Marketers?

Has it been a while since you had to worry about any of the rules of writing?

For many business owners and marketers,...

Read More

5 Reasons Your Business Stopped Blogging (and How to Get Back on Track)

Check the date on your business’s most recent blog publication. Does it end in “4”? If it does, you’re hardly unique....

Read More

6 Inbound 2015 Sessions That Might Help You Write Better Content

As I read through the agenda for Hubspot’s Inbound 2015 conference (which starts today but really gets going tomorrow,...

Read More

1 (Longish) Step to Becoming a Better Blog Writer

For inbound marketing to do your business any good, you’ve got to write, and you’ve got to write frequently....

Read More

How a Rock Band Taught Me to Believe in Inbound Marketing

In many ways, I’m an inbound marketer’s worst nightmare. A skeptic by nature, I’m deeply suspicious of any information...

Read More

Who Should Write for Your College’s Blog? 4 People You Should Ask

Colleges, universities, and specialty schools are all jumping on the inbound marketing bandwagon, and for good reason....

Read More

Writing Emails That Convert is Easier Than You Think

An upcoming HubSpot broadcast promises to transform your email marketing based on “Maslow’s Hierarchy of Needs.” Do you...

Read More

4 Stupid Content Writing Mistakes (and How to Avoid Them)

Remember that particularly nasty college professor who threatened to dock a letter grade from your papers for every...

Read More

How to Write Blog Content Post-Mobilegeddon

For me, Google’s algorithm change favoring “mobile-friendly” sites on mobile searches was only the second-most...

Read More