5 Businesses That Scored Big Wins With a Content Marketing Blueprint [Supersized Case Study]

Too often, businesses embark on an inbound marketing campaign with the full power of the HubSpot platform but no idea where to focus that power.

They flit from tactic to tactic — blogging, creating landing pages and calls-to-action, building social media campaigns, tracking keywords — hoping to gain traction by chance.

Or they put on their blinders, narrowly zeroing in on an arbitrary tactic with no plan to pivot away if it doesn’t work.

The results rarely make a convincing case to re-up that costly HubSpot subscription. But as the five case studies here show, inbound marketing can be worth it. It can generate quality sales leads and new customers. But you can’t get there with either the tunnel vision or shotgun approach.

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Jun 28, 2016 7:30:00 AM
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Help! HubSpot Isn’t Tracking My WordPress Blog!

So you’ve just signed up for HubSpot and have a blog or website that’s hosted on WordPress, you want to make sure the two platforms are “talking” to each other. You want to be sure that HubSpot is accurately tracking your visitors so that you have access to all of HubSpot’s analytics, even when your site is hosted externally. Thankfully you don’t have to be a web guru to set this up.

If you’ve tried to set up tracking by installing a plugin, but you still can’t see page visits on any of your WordPress site pages within the HubSpot page performance tool, it’s likely due to one of two problems. Lucky for you, they’re easy to troubleshoot!

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Dec 24, 2015 8:00:00 AM
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Is Your Online Marketing Like Jell-O or Is It a Tasty Sandwich?

About a week from now, most of us in the United States will be sitting down to Thanksgiving dinner, gathering with our families and loved ones as our dining room tables creak under the weight of roided-up turkeys, cauldrons of stuffing, and dizzying mountains of mashed potatoes tall enough to induce altitude sickness.

I don’t know about you, but personally, my mouth has been watering since Halloween. But while Thanksgiving dinner is great, what I’m really excited for is what comes the day after. No, not the Black Friday doorbusters. Leftovers!

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Nov 19, 2015 12:14:17 PM
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Where Are People Clicking on Your Website? This Visual Tool Will Tell You

Let’s say you are running a PPC campaign for a particular landing page selling a particular product or service. Wouldn’t it be nice to know where people are clicking when they arrive on this page?

Well, with apps like SumoMe, now you can see where website visitors are clicking.

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May 28, 2015 9:00:00 AM
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Why Click-Through Rate (CTR) is a Useless Marketing Metric

 

When I worked for a large digital advertising company, the gold standard on which we judged our clients’ campaigns was the click-through rate, CTR for short.

“How is the CTR on that new campaign doing?” was always the first question I was asked in the morning, even before I managed to grab my first cup of coffee.

I couldn’t help but wonder what became of the people who clicked on our display ads. Were they really influencing our clients’ bottom line? At times I began to feel a bit guilty.

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Nov 4, 2014 7:30:00 AM
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The Curse of the Unmeasured ROI

 

Jellyfish, tornadoes, walking over subway vents… those are things that scare me (kind of lame, right?)

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Oct 9, 2014 9:51:00 AM
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Google’s Judgment Day: Post-Keyword Guide to Inbound Agency Survival

Inbound agencies, welcome to the end of SEO as we know it.

For those of you who have not noticed the steady decrease in keyword data coming from Google since October 2011, Google has taken another HUGE step toward destroying an industry it helped create: SEO. The company recently confirmed that it is making moves to hide 100 percent of keyword data. As of Sept. 22, 2013, this number was about 73 percent, according to this fantastic article from Search Engine Land, which gives more background on Google’s recent announcement. For inbound marketing agencies that have been avoiding making a fundamental change to the way they approach creating “valuable” content, this move by Google forces a decision: adapt and change or curl up and die.

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Oct 15, 2013 8:32:00 AM
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Hubspot's Conversion Assists Report: New Insights on Inbound Marketing

In my inbound marketing agency, the bottom of my sales funnel and my bottom line have a distinctly one-to-one kind of relationship. I bet it’s the same at your company or school. The goal at my inbound marketeting agency is to fill the funnel with qualified leads that will convert to loyal customers. Our agency's goal for our clients is the same.duke basketball assist

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Apr 11, 2012 5:39:00 AM
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