The Innovative Marketer's Blog

5 Businesses That Scored Big Wins With a Content Marketing Blueprint [Supersized Case Study]

Too often, businesses embark on an inbound marketing campaign with the full power of the HubSpot platform but no...

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Help! HubSpot Isn’t Tracking My WordPress Blog!

So you’ve just signed up for HubSpot and have a blog or website that’s hosted on WordPress, you want to make sure...

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Is Your Online Marketing Like Jell-O or Is It a Tasty Sandwich?

About a week from now, most of us in the United States will be sitting down to Thanksgiving dinner, gathering with...

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Where Are People Clicking on Your Website? This Visual Tool Will Tell You

Let’s say you are running a PPC campaign for a particular landing page selling a particular product or service....

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Why Click-Through Rate (CTR) is a Useless Marketing Metric

 

When I worked for a large digital advertising company, the gold standard on which we judged our clients’ campaigns...

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The Curse of the Unmeasured ROI

 

Jellyfish, tornadoes, walking over subway vents… those are things that scare me (kind of lame, right?)

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Google’s Judgment Day: Post-Keyword Guide to Inbound Agency Survival

Inbound agencies, welcome to the end of SEO as we know it.

For those of you who have not noticed the steady...

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Hubspot's Conversion Assists Report: New Insights on Inbound Marketing

In my inbound marketing agency, the bottom of my sales funnel and my bottom line have a distinctly one-to-one kind of...

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