The Innovative Marketer's Blog

7 Ways to Add Value to Your #Inbound16 Conference Experience (plus a bonus section on what to do in Boston)


There are 285 breakout sessions at #Inbound16.


Where do you start? Which sessions should you attend? Which...

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Stop! Before You Delete Your HubSpot Leads, Do This First

Every time your check you HubSpot contact database, it seems the number creeps higher and higher. You’re closing in on...

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Why You Need to Replace Your Website Hamburger Menu, and How

Mobile usage has exploded; and with it, mobile-specific design strategies have been created. Some of them are amazing,...

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Should You Worry If Your Inbound Marketing Agency Uses Freelancers?

I get this question a lot: “Does your inbound marketing agency use freelancers or is all the talent in-house?” When...

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How a B2B Company Used HubSpot APIs to Upsell Ecommerce Customers [Case Study]

Your B2B company’s ecommerce site — and the customers who use it — could be an untapped trove of marketing...

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How a Modern Website Redesign Boosted Leads 50% [Case Study]

As a provider of hypnotherapy training for mental health professionals, the Wellness Institute competes in a field...

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Unwrapping HubSpot: 8 Tasks You Don’t Want to Forget in Your New Portal

When you first access your HubSpot portal, there are so many things to do: You can start by importing contacts, placing...

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Checklist: Is Your Blog Post Highly Shareable on Social Media? [Updated]

Successful online marketing now requires more than traditional SEO tactics. If you want your business, school, or...

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3 Ways to Get Freelance Content Writers to Do a Better Job

“Where do you find your writers?”

I brace myself for this question any time I’m called into a meeting with prospective...

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