The Innovative Marketer's Blog

Matthew Cook

Matthew Cook heads IMR's content creation team. He developed and is always fine-tuning the agency's process for capturing the unique expertise and voice of its clients and turning it into high-quality content that is valued and shared by soon-to-be customers. Before becoming an inbound marketer, Matthew spent eight years honing his writing and information-gathering skills in several newsrooms throughout New England and New York and earned a master's degree in English literature.
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Recent Posts

5 Businesses That Scored Big Wins With a Content Marketing Blueprint [Supersized Case Study]

Too often, businesses embark on an inbound marketing campaign with the full power of the HubSpot platform but no idea...

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3 Ways to Get Freelance Content Writers to Do a Better Job

“Where do you find your writers?”

I brace myself for this question any time I’m called into a meeting with prospective...

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The Year in Inbound: Our 10 Most Popular Articles for B2B Marketers in 2015

Before we get too far into 2016, we thought it would be interesting to look back one more time at 2015, a year of...

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The Mathematical Equation That Will Make You a Better Blog Writer

Can you measure in numbers whether a blog article is good or bad?

I’ve always resisted any claim that good writing...

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HubSpot Hack: How to Caption a Picture in the Blogging Tool Without Tables

A picture may be worth a thousand words, but sometimes, you need to add a few actual words to complete the story. For...

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Your First Blog Post Ever? Do These 4 Things and You’ll Be Fine

What a relief it was to hit send on your final college essay (or, if you’re old enough, scrunch your final handwritten...

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What Makes Awesome Content So Awesome? The Best Answer I've Seen So Far

Stop me if you’ve heard this one before: To succeed at inbound marketing, you need awesome content. Or maybe you’ve...

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New to Inbound Marketing? Your Top 5 Writing Questions Answered in 500 Words

Until you discovered inbound marketing, you probably didn’t think of writing as a skill worth cultivating. It couldn’t...

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Freelancers or Staff? Who Writes for the World’s Best Inbound Marketers?

If you want your inbound marketing efforts to pay off, who should write your content, freelance writers or your own...

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One or Two Spaces After a Period: Which is Right for Inbound Marketers?

Has it been a while since you had to worry about any of the rules of writing?

For many business owners and marketers,...

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