Lindsey Havansek

Lindsey Havansek is an expert on all things social media. She manages a community of marketing agencies to help them network, share industry resources and create more efficient business strategies. As a graduate of University of Connecticut, she holds degrees in communication, psychology and Spanish.
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Recent Posts

Why February 26th Will Go Down in Social Media & Internet History

What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?

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Feb 27, 2015 2:30:00 PM
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Lindsey Havansek

Lindsey Havansek is an expert on all things social media. She manages a community of marketing agencies to help them network, share industry resources and create more efficient business strategies. As a graduate of University of Connecticut, she holds degrees in communication, psychology and Spanish.
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Recent Posts

5 Pros & Cons of Social Media Automation

Technology and computers have always fascinated me. They make life so much easier and I really can’t imagine ever having to pass a math class without a T9 graphing calculator

However, there is such a thing as too much technology. Our smartphones consume us, our emails are always open on our home desktop, even a two-hour flight without Wi-fi is torture. Which leads me to think – where do we draw the technology line in the marketing world?

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Feb 26, 2015 7:00:00 AM
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Lindsey Havansek

Lindsey Havansek is an expert on all things social media. She manages a community of marketing agencies to help them network, share industry resources and create more efficient business strategies. As a graduate of University of Connecticut, she holds degrees in communication, psychology and Spanish.
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Recent Posts

How Tom Brady is Winning On & Off the Field


 

Yes Tom Brady won his fourth Super Bowl, and yes, Tom Brady received his third Super Bowl MVP – in some way we all expected that. What I didn’t expect, however, was his secret strategy that made him a winner off the field as well.

All throughout the 2014-15 season, Brady shared throwback photos, memes, and funny videos on Facebook, while his wife Gisele Bündchen posted photos of their family on Instagram. But why? Brady certainly doesn’t need this extra attention; he’s already one of the most popular athletes without it. There’s one simple, brilliant reason.

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Feb 24, 2015 8:00:00 AM
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Lindsey Havansek

Lindsey Havansek is an expert on all things social media. She manages a community of marketing agencies to help them network, share industry resources and create more efficient business strategies. As a graduate of University of Connecticut, she holds degrees in communication, psychology and Spanish.
Find me on:

Recent Posts

Lessons Learned from Social Media Marketing Mistakes



Due to its ability to increase brand awareness and effectively engage with consumer, social media marketing has become a vital part of business today. On the flip side however, it can also clear a path for trouble. Big brand names have had slip-ups with social campaigns leading to a lot of unwanted attention and headaches for PR teams.

At the end of each disaster tweet, however, is a lesson to be learned. Take advantage of big brands’ past screw-ups and learn how to avoid these mistakes for your own business.

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Jan 8, 2015 7:30:00 AM
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Lindsey Havansek

Lindsey Havansek is an expert on all things social media. She manages a community of marketing agencies to help them network, share industry resources and create more efficient business strategies. As a graduate of University of Connecticut, she holds degrees in communication, psychology and Spanish.
Find me on:

Recent Posts

3 of the Best Social Media Marketing Campaigns from 2014

Social media has made it easier for companies to put their product and message in front of large audiences – but how easy is it to stand out in that crowded environment and capture users’ attention for more than a few seconds?

This year, three campaigns managed to utilize social media platforms through a variety of methodologies with astounding results.

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Dec 29, 2014 7:00:00 AM
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Lindsey Havansek

Lindsey Havansek is an expert on all things social media. She manages a community of marketing agencies to help them network, share industry resources and create more efficient business strategies. As a graduate of University of Connecticut, she holds degrees in communication, psychology and Spanish.
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Recent Posts

It's Not Social Media Marketing, It's DiGiorno


On average, around 6,000 tweets are sent on Twitter every second. That is 350,000 per minute and 500 million per day. And these tweets are coming from 248 million different users; young or old, American or European, professional use or a personal diary, everyone is tweeting these days.

So how does a business, large or small, make themselves stand out in such a crowded space? There has long since been skepticism over the effectiveness of B2B social media marketing, and I’m here to tell you that if you do it correctly social media can be a powerful way of engaging with potential customers. 

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Dec 11, 2014 8:00:00 AM
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Lindsey Havansek

Lindsey Havansek is an expert on all things social media. She manages a community of marketing agencies to help them network, share industry resources and create more efficient business strategies. As a graduate of University of Connecticut, she holds degrees in communication, psychology and Spanish.
Find me on:

Recent Posts

What Taylor Swift's Break-Up Means for the Freemium Business Model

Taylor Swift added another famous name to her list of exes – Spotify and its 50 million users. Swift pulled her entire discography from the free music streaming service without any explanation except for a previously written op-ed in the Wall Street Journal in which she claims, “Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for.” 

The fact that one of the music industry’s biggest stars disagrees with Spotify’s business model begs the question, “Is Spotify’s business model legitimate? And how can other SaaS companies make the freemium business model work successfully?” 


Defining “Freemium” Services

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Nov 26, 2014 8:30:00 AM
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Lindsey Havansek

Lindsey Havansek is an expert on all things social media. She manages a community of marketing agencies to help them network, share industry resources and create more efficient business strategies. As a graduate of University of Connecticut, she holds degrees in communication, psychology and Spanish.
Find me on:

Recent Posts

5 Reasons the World Cup is the Social Event of the Year


Take a guess at what the most-talked about sporting event of the year is. Super Bowl? Only the U.S. tunes into that. The Olympics? It certainly has a worldwide audience, but it actually falls short of the social record. The World Cup, however, generated 1 million more tweets than the Super Bowl and the Olympics combined, and that was one month before it even started.

So what is it about the World Cup that makes people from all over the world take to the Internet? We've rounded up some of the best digital content and most shocking statistics to come out of this year's tournament.

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Jul 8, 2014 8:00:00 AM
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Lindsey Havansek

Lindsey Havansek is an expert on all things social media. She manages a community of marketing agencies to help them network, share industry resources and create more efficient business strategies. As a graduate of University of Connecticut, she holds degrees in communication, psychology and Spanish.
Find me on:

Recent Posts

Unlock the Social Power of the Hashtag

So you “liked” something on Facebook or wrote a Tweet about your opinion on the new celebrity scandal, big deal right? Wrong. You may have just expressed much more about yourself or the world than you think.

Digital media has gone from a small networking site for those entering college (as was Facebook’s original intent) to consuming and affecting our entire lives without us realizing it. 

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Jun 17, 2014 12:00:00 PM
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