The Innovative Marketer's Blog

Larry Jefski

Larry Jefski
Hi I'm Larry, and I'm a marketing professional at IMR. When I'm not marketing I enjoy creating music, being outdoors, and tinkering with all sorts of electronic and mechanical gadgets.

Recent Posts

How Your Small Business Can Tweet Like a Big Company

Social media and inbound marketing go together like beer and pizza. Sure, you could have one without the other, but...

Read More

How I Used PPC to Generate Quality Leads at a Trade Show

If your company is like most companies, you attend a trade show or industry event at least a few times every year....

Read More

This Amp Goes to Eleven: What to Do When Nobody's Reading Your Incredible Marketing Content

“What do you mean nobody read my whitepaper? We spent over a month researching, writing, and designing it.We even...

Read More

My Darkest Secret: I’m An Inbound Marketer and I Love PPC

I have a confession to make: I’m an inbound marketer and I’m in love with pay-per-click advertising. My co-workers at...

Read More

How to Write a Blog Post Even When You Don’t Feel Like It

It's a gloomy Saturday here in Boston; 43 and raining, which makes it the perfect day for laundry, heading over to...

Read More

15 Questions That Will Help You Sell Better on LinkedIn

LinkedIn is the premier online arena for sales teams to prospect for and reach out to new leads. As of today, there...

Read More

How to Find Quality Leads on LinkedIn in Three Steps Using Only Excel

 One of the most common scenarios I encounter as a consultant is when businesses dip their toes into social selling...

Read More

One Way to Make Your Case Studies Really Pop

A former boss used to tell me, “If you didn’t learn at least one new thing today, consider it a wasted day.” I always...

Read More

Why Click-Through Rate (CTR) is a Useless Marketing Metric

When I worked for a large digital advertising company, the gold standard on which we judged our clients’ campaigns...

Read More