The Innovative Marketer's Blog

Larry Jefski

Larry Jefski
Hi I'm Larry, and I'm a marketing professional at IMR. When I'm not marketing I enjoy creating music, being outdoors, and tinkering with all sorts of electronic and mechanical gadgets.

Recent Posts

How Your Small Business Can Tweet Like a Big Company

Social media and inbound marketing go together like beer and pizza. Sure, you could have one without the other, but...

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How I Used PPC to Generate Quality Leads at a Trade Show

If your company is like most companies, you attend a trade show or industry event at least a few times every year....

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This Amp Goes to Eleven: What to Do When Nobody's Reading Your Incredible Marketing Content

“What do you mean nobody read my whitepaper? We spent over a month researching, writing, and designing it.We even...

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My Darkest Secret: I’m An Inbound Marketer and I Love PPC

 

I have a confession to make: I’m an inbound marketer and I’m in love with pay-per-click advertising. My co-workers...

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How to Write a Blog Post Even When You Don’t Feel Like It

It's a gloomy Saturday here in Boston; 43 and raining, which makes it the perfect day for laundry, heading over to...

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15 Questions That Will Help You Sell Better on LinkedIn

 

LinkedIn is the premier online arena for sales teams to prospect for and reach out to new leads. As of today,...

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How to Find Quality Leads on LinkedIn in Three Steps Using Only Excel

 

 One of the most common scenarios I encounter as a consultant is when businesses dip their toes into social...

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One Way to Make Your Case Studies Really Pop

A former boss used to tell me, “If you didn’t learn at least one new thing today, consider it a wasted day.” I...

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Why Click-Through Rate (CTR) is a Useless Marketing Metric

 

When I worked for a large digital advertising company, the gold standard on which we judged our clients’ campaigns...

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