The Innovative Marketer's Blog

Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

How To Consistently Create Great Content For Every Client

Since its beginnings in 2004, Innovative Marketing Resources has worked with clients from all sorts of industries....

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The One Thing That Separates Successful Inbound Marketers from Posers

One advantage to running the inbound marketing agency that has worked with and trained more HubSpot-certified agency...

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How a B2B Company Used HubSpot APIs to Upsell Ecommerce Customers [Case Study]

Your B2B company’s ecommerce site — and the customers who use it — could be an untapped trove of marketing...

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Top 10 Free Apps to Make Digital Marketing Magic


Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing...

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Your Marketing Budget Isn't Going To Fix Your Business (how to fix it)

It’s that time of year. No, not the holidays, budget time. With few exceptions, companies are either making budgets for...

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The Goldilocks Modern Marketing Budget For Every Business

Marketing and sales have changed. If you’ve been involved in marketing or selling goods and services for 5 or more...

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5 Steps to Go from a Good to a Great Content Marketer

Blogging is the foundation of content marketing. The best way to support your Search Engine Optimization (SEO) strategy...

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3 Tips for Getting More Sales Qualified Leads Right Now

Sales qualified leads. This is what inbound marketing is all about, right? Leads that ask for sales to call them...

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