Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

The One Thing That Separates Successful Inbound Marketers from Posers

 

One advantage to running the inbound marketing agency that has worked with and trained more HubSpot-certified agency partners than any other is that, if it’s possible for something to happen in an inbound marketing engagement, we’ve seen it happen.

We’ve seen inbound marketers consistently produce high-quality sales leads because they have a process for testing value proposition and honing their approach with data. And we’ve seen other marketers with huge budgets and Fortune 500-level resources give up after starting and restarting campaign after campaign with little to show for their investments.

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Feb 18, 2019 10:00:00 AM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

How a B2B Company Used HubSpot APIs to Upsell Ecommerce Customers [Case Study]

Your B2B company’s ecommerce site — and the customers who use it — could be an untapped trove of marketing opportunities.

In B2B, online shoppers are looking for more than prices and specs. They’re looking for answers. Every time someone visits one of your catalog pages, it’s an opportunity to provide those answers. It’s a chance to steer them towards helpful content — and in the process, capture their information for your marketing database.

But for too many B2B companies, the gap between ecommerce and marketing is a yawning chasm. Their ecommerce and online marketing platforms (like HubSpot) are black boxes, neither revealing their valuable secrets.

But shouldn’t you be able to market to the people who are already shopping for your products? Aren’t the people who already know your brand the ones most likely to become new or upsold customers?

One company, Boiler Supplies, thought so. Here is how they, with the help of our agency and the HubSpot APIs, spanned the divide between ecommerce and marketing.

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Aug 4, 2016 11:00:00 AM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

Top 10 Free Apps to Make Digital Marketing Magic

 

Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing automation or if you’re already a user of marketing platforms like HubSpot or Marketo, there are some free tools that you can use to improve your effectiveness and make marketing magic.

But you already knew that, right? The reality is that a lot of the free tools out there are just junk. Buggy, bloated, or of questionable value. So the question isn’t whether or not there are free tools online. The million dollar question is which free tools will make you more productive and efficient and which tools will make you more of a digital marketing rock star with every minute of your precious time that you invest?

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Feb 17, 2016 8:00:00 AM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

What Will Drive ROI from Inbound in 2016? My Prediction

 

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Jan 8, 2016 10:00:00 AM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

Your Marketing Budget Isn't Going To Fix Your Business (how to fix it)

It’s that time of year. No, not the holidays, budget time. With few exceptions, companies are either making budgets for the coming year or doing mid-year corrections (you do make mid-year corrections, don’t you?) to their marketing and sales budgets. It’s an odd sort of dance. Usually sales goes first, because after all, they are traditionally the group that has to “commit to the number”. So sales makes a forecast based on a lot of assumptions. The sales number is an attempt to commit to the smallest number sales thinks it can get away with so that the big commission accelerators for going above plan kick in sooner. Pretty sneaky.

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Nov 24, 2015 4:32:08 PM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

The Goldilocks Modern Marketing Budget For Every Business

Marketing and sales have changed. If you’ve been involved in marketing or selling goods and services for 5 or more years you’ve see your world turned upside down.

One of the most dramatic changes is customer sales-contact. In today’s competitive markets, by the time a sales person at your company has had the chance to engage with prospects the prospect already knows exactly what they want: Prospects are increasingly self-educated about products, solutions, pricing and competitors.

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Nov 4, 2015 7:57:13 AM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

How Do I Know My Prospect Is Ready To Talk To Sales?

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Oct 22, 2015 3:05:19 PM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

5 Steps to Go from a Good to a Great Content Marketer

Blogging is the foundation of content marketing. The best way to support your Search Engine Optimization (SEO) strategy is to keep your website fresh with optimized content that is relevant to your target buyers.

But there’s a right way and a wrong way to blog. Simply posting content haphazardly, jumping from topic to topic and from day to day isn’t going to produce the best results.

To get the best results from the time and money you invest in blogging, follow these five market-proven tactics:

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Oct 8, 2015 11:00:00 AM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

3 Tips for Getting More Sales Qualified Leads Right Now

Sales qualified leads. This is what inbound marketing is all about, right? Leads that ask for sales to call them because they’ve decided that your company is the one they will buy from. I mean that’s the goal, right?

Recently I wrote about lead scoring strategies. The goal of every one of those strategies is to identify those bottom-of-the funnel, sales qualified leads and it’s every agency’s goal to generate more of them for every client—faster, please.

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Sep 29, 2015 4:22:35 PM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

Is Paid Search Compatible With Inbound Marketing?

 

I get this question a lot: “Is paid advertising compatible with inbound marketing?”

Most people who find their way to inbound marketing are either trying to wean their business off a diet high in paid advertising fees or have tried paid channels and got poor results. But while inbound activities like blogging, social media and opt-in email content are huge demand drivers (about 94 percent of all clicks in search engines, according to Nielsen), going inbound shouldn’t mean giving up on paid advertising.

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Sep 1, 2015 12:00:00 PM
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