Innovative Marketer's Blog | Innovative Marketing Resources | Kevin Jorgensen

Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

How To Consistently Create Great Content For Every Client

Inbound Marketing, Content Marketer's Blueprint, Content Marketing

Kevin Jorgensen

Since its beginnings in 2004, Innovative Marketing Resources has worked with clients from all sorts of industries....

The One Thing That Separates Successful Inbound Marketers from Posers

Inbound Marketing, Content Marketer's Blueprint, Lead Generation

Kevin Jorgensen

One advantage to running the inbound marketing agency that has worked with and trained more HubSpot-certified agency...

How a B2B Company Used HubSpot APIs to Upsell Ecommerce Customers [Case Study]

Lead Generation, B2B Sales and Marketing

Kevin Jorgensen

Your B2B company’s ecommerce site — and the customers who use it — could be an untapped trove of marketing...

How_a_B2B_Company_Used_HubSpot_APIs_to_Upsell_Ecommerce_Customers.png

Top 10 Free Apps to Make Digital Marketing Magic

Inbound Marketing, Blogging, Lead Generation, Content Marketing, HubSpot

Kevin Jorgensen

Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing...

What Will Drive ROI from Inbound in 2016? My Prediction

Inbound Marketing, Content Marketer's Blueprint

Kevin Jorgensen

Your Marketing Budget Isn't Going To Fix Your Business (how to fix it)

Inbound Marketing, B2B Sales and Marketing

Kevin Jorgensen

It’s that time of year. No, not the holidays, budget time. With few exceptions, companies are either making budgets for...

The Goldilocks Modern Marketing Budget For Every Business

Inbound Marketing, Social Media, Content Marketing

Kevin Jorgensen

Marketing and sales have changed. If you’ve been involved in marketing or selling goods and services for 5 or more...

How Do I Know My Prospect Is Ready To Talk To Sales?

Lead Nurturing, Lead Generation, B2B Sales and Marketing

Kevin Jorgensen

5 Steps to Go from a Good to a Great Content Marketer

Lead Generation, Content Marketing

Kevin Jorgensen

Blogging is the foundation of content marketing. The best way to support your Search Engine Optimization (SEO) strategy...

3 Tips for Getting More Sales Qualified Leads Right Now

Inbound Marketing, Lead Generation

Kevin Jorgensen

Sales qualified leads. This is what inbound marketing is all about, right? Leads that ask for sales to call them...