The Innovative Marketer's Blog

Joe Pettirossi

Recent Posts

The First 2 Questions to Ask Yourself Before Redesigning Your Company Website

“I do not like my business’s website, because…

  • It looks outdated with lousy images
  • It is not mobile optimized
  • It...

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How to Grow Your Company’s Revenue Without Hiring More Salespeople

I have at least one discussion a week with a CEO who is trying to find ways to grow his or her small business...

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Do Salespeople Still Matter with Inbound Marketing? What the Data Says.

For some time now, we have heard that potential buyers do not want to be contacted by a salesperson during the...

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The Most Valuable Piece of a Buyer Persona: What Triggers a Search?

Buyer insight is the holy grail in marketing. The more we know about our prospects, the more helpful and educational...

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What Makes a Good Top-of-the-Funnel (TOFU) Content Offer?

Through the use of marketing automation software (like HubSpot) or Google Analytics, we, as marketers, can track how...

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3 Ways to Sell Inbound Marketing to Your CFO

Last week was a special one for those of us that call ourselves inbound marketers. The Boston Convention Center was...

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What Makes An Effective Call-To-Action?

There has been a lot of talk over the past few days regarding a potential military strike against Syria for its use...

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