Innovative Marketer's Blog | Innovative Marketing Resources | David Holmes (2)

David Holmes

Hello, my name is David Holmes and I am an inbound marketing consultant at IMR. I have a background in sociology, but I also have interests in other areas of research regarding sociology, psychology and history. Some of my interests include philosophy, statistics, snowboarding, and playing music.

Recent Posts

Marketing Automation + CRM Alignment: Improving Marketing Decisions Based on ROI

What does aligning CRM with Marketing Automation entail?

The alignment between CRM and marketing automation is...

Selling Inbound Marketing with Buzzwords Doesn't Work

Inbound Marketing

Have you ever tried to describe your job to your grandmother? I did recently, and as an inbound marketing consultant,...

The Inbound Marketing Mentality Could Help Guitar Center Improve Their Customer Experience

Inbound Marketing

As an avid guitar player, my relationship with Guitar Center, the giant musical instrument and equipment chain, is...

Why You Should Use Your Inbound Marketing Team as a Sales Team

Inbound Marketing

You often hear that inbound marketing is superior to outbound marketing. As an inbound marketer, I couldn’t disagree...

What I Learned About Raising Money for Refugees Through Inbound Marketing

Content Marketing

When I was a student at Saint Mary’s University in Halifax, Nova Scotia, I had the honor to work with the World...

Negative SEO Hype; Removing Harmful Backlinks Isn't As Crucial As You Think

"I overestimate the power of my black hat"

When high-quality, relevant, popular websites link to your website, it can...

Content Isn’t King; Your Buyers Are

Inbound Marketing, Content Marketing

We can’t really say for sure whether the chicken or the egg came first, but in the question of buyer personas and...

How Inbound Marketing Produces Ethical Sales Processes

Inbound Marketing, B2B Sales and Marketing

A friend of mine walked into Best Buy a few weeks ago to buy a part for his computer. He knew exactly what he wanted,...

Three Lessons I Learned from HubSpot's Inbound Certification

Inbound Marketing, HubSpot

My inbound marketing journey began a few weeks ago when I came on board Innovative Marketing Resources. As the...