Which Social Media Tool Do High Schoolers Use Most for College Searching? What My Kids Told Me

By: Joe Pettirossi on 12/16/15 10:52 AM
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Anyone involved in marketing at educational institutions knows that high school students use social media when they search for colleges. Today, most schools have official Facebook pages, Twitter feeds, and Instagram accounts. The level of sophistication of the social marketing activities has shown a noticeable improvement over the past few admissions cycles.

This blog post from HubSpot highlights some of the most impressive Facebook pages I’ve seen coming out of colleges and universities: The 13 Best College Facebook Pages (And What Sets Them Apart). Another HubSpot post features The 14 Best College Twitter Accounts, and, finally, an article highlights some top Instagram accounts The 17 Best College Instagram Accounts.

But among these three main social media outlets, which is the most popular with high school students?

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The Cheapest, Easiest, Most Productive Higher Ed Marketing Strategy Ever.

By: Larry Jefski on 10/24/15 12:27 PM
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Is Your School Admissions Marketing Social?

By: Monica Romeri on 11/26/12 11:36 AM
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Are you looking for a way to revamp your school’s marketing mix and increase applications for full enrollment?  A powerful way of breathing new life into your school admissions marketing is the creation of an engaging social media presence for your school or college.  Imagine being able to effectively engage prospective students and their parents on the platforms where they already spend a significant amount of time: Facebook, Twitter and YouTube.  Informing potential applicants about all that your school has to offer, while also entertaining them, via social network marketing can be very effective in helping you reach your school admissions goals.  In today’s competitive education marketplace, establishing and maintaining an effective social media presence for your school may just be a requirement for success.

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School Admissions Marketing on Facebook and Twitter

By: Monica Romeri on 10/11/12 7:27 AM
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Attention school marketing directors, are you looking for a way to reenergize your school’s marketing mix and increase applications for full enrollment?  An effective way of breathing new life into your admissions marketing is creating a great social media presence for your school or college.  Imagine being able to effectively engage prospective students on the platforms where they already spend a significant amount of time: Facebook and Twitter.  Informing potential applicants about all your school has to offer, while also entertaining them, via social network marketing can bring big rewards and help you reach your school admissions goals.  In today’s competitive marketplace, establishing and maintaining an engaging social media presence for your school really is a necessity.

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Tweet to Success: School Admissions Marketing on Twitter

By: Monica Romeri on 6/14/12 9:17 AM
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Are you looking for an approach to reenergize your school's marketing mix and generate applications to support full enrollment?  An effective way of breathing new life into your school’s social media presence and reaching out to potential applicants is social network marketing through Twitter.  Marketing on Twitter enables schools, non-profits and businesses to reach over 6 hundred million users, who spend an average of 7 minutes a day on the network.  Using well-crafted tweets, school admissions marketers can create and share compact, but powerful bits of information —complete with links to website content—that is informative, engaging and personally relevant.  Establishing and maintaining a social media presence for your school is a necessity in 2012! 

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Amplify School Admissions Marketing With Facebook Advertising

By: Monica Romeri on 6/7/12 6:31 AM
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Are you looking for a way to amplify your marketing mix and increase enrollment?  A powerful and effective method of reaching out to potential applicants and their families is social network marketing through Facebook.  Advertising on Facebook enables organizations and companies to reach more than 900 million users, who spend an average of 24 minutes a day on the site.  With Facebook Ads, school marketers can create ads that are engaging and socially relevant.  Establishing a social media presence for your school is vitally important, and there is no better place to start than Facebook.  Successful school admissions marketing
 necessarily entails supplying valuable information to prospective students via Facebook.  Adding Facebook to your marketing mix will help you achieve increased admissions and enrollment. 

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