Ensuring that your school is being effectively marketed and reaching your enrollment goals requires having a great website with varied content. Your overall web presence not only needs to be visually appealing; it is vital that you supply valuable and up-to-date information to potential students and their families. Are you looking for another method to increase site traffic and amplify enrollment? A powerful way to reach out to prospective applicants and their families is creating engaging blog content. Adding a blog to your marketing mix keeps your school website fresh and inviting and brings the benefits of inbound marketing: lower cost per applicant. Consistently adding great blog content on a weekly basis will draw more visitors to your site and help you reach your school enrollment goals.