4 Colleges that Are Wasting Their AdWords Budgets (and How Not to Be Like Them)

By: Danielle Winkler on 12/23/15 11:25 AM
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Pay-per-click advertising (PPC) — and Google AdWords specifically — is a line item in just about every school’s marketing budget. Which is why it’s particularly shocking to me how so many schools are blowing their precious marketing budget on AdWords. I’m not saying that AdWords is a waste, I actually think AdWords and PPC in general are actually a great “rocket fuel” for inbound marketing (so long as you set your campaigns up strategically).

How much are you spending on AdWords campaigns for your school each month? And what’s the return you’ve gotten? Are your ads targeting the right audience and incentivising them with the right offers? How can you be sure?

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Millennials Are IgnoringYour School’s Marketing; Strategies to Reach Them

By: Kevin Jorgensen on 9/27/15 1:30 PM
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What do your school’s campaigns for attracting qualified applicants look like? If you’re like most higher education marketing and admissions teams, your strategy is thin and your campaigns look something like this: 

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Create Refreshing School Blog Content with Inbound Marketing

By: Monica Romeri on 9/27/12 8:20 AM
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Ensuring that your school is being effectively marketed and reaching your enrollment goals requires having a great website with varied content.  Your overall web presence not only needs to be visually appealing; it is vital that you supply valuable and up-to-date information to potential students and their families.   Are you looking for another method to increase site traffic and amplify enrollment?  A powerful way to reach out to prospective applicants and their families is creating engaging blog content.  Adding a blog to your marketing mix keeps your school website fresh and inviting and brings the benefits of inbound marketing: lower cost per applicant.  Consistently adding great blog content on a weekly basis will draw more visitors to your site and help you reach your school enrollment goals.  

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Make Your School Admissions Marketing Shine With Facebook Timeline

By: Monica Romeri on 5/24/12 6:38 AM
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Facebook Timeline premiered its new brand pages on March 30, 2012.  Facebook is likely already an integral part of your school’s targeted online marketing plan.  The Timeline features are exciting and provide innovative ways to showcase your school.  Although many school admissions marketers are not yet comfortable with the redesign of their Facebook Pages and are unsure how to optimize the new design, those that have embraced Facebook's new features have attracted larger audiences of prospective students. 

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